Websites = Customer Acquisition Products.
I treat website and eCommerce stores as products - because that’s what they are. Doesn't matter if someone finds you through an ad, a Google search, or a word-of-mouth referral. Most lead funnels and customer journeys generally point back to your website.
What is a Product Manager?
Let's take the example of a project manager who builds buildings. Once a given building is built, it's time to move on.
Now, think of any product you regularly use - solar panels, your email software, your smart phone. Do company just abandon move on once they've shipped their first product? Of course not!
Unlike projects, products have a whole post-launch life cycle that typically needs to be managed to ensure growth and ongoing commercial success.
A PM is the person responsible for a product's success at each stage of the product lifecycle.
Your business is kinda like, a really big and sophisticated product
There's a great degree of skill overlap between starting a business/startup and the craft of Product Management. PMs are increasingly being appointed as CEOs for some of the world's biggest and most renowned companies.
Similarly, it's widely accepted that the founder/CEO of any business is typically its first PM in all but title - juggling multiple roles and responsibilities to keep things afloat. Similar to your phone, your business can be viewed as a product in its own right: a series of interconnected systems working in harmony to create value for its users/customers whilst sustaining those who are managing it.
The good news is that Silicon Valley’s finest have spent decades perfecting the craft of Product Management. Their frameworks and strategies are now within reach, giving you the tools to streamline, grow, and scale your business and maintain a competitive edge.