Clear Your To-Do List with a Design Day
Clear Your To-Do List with a Design Day
One focused day (or half-day) to whip up new website pages, fix issues and manifest your ideas - without hiring a team or spinning up a new project.
One focused day (or half-day) to whip up new website pages, fix issues and manifest your ideas - without hiring a team or spinning up a new project.
The Stuff You Keep Putting Off? It’s Quietly Costing You.
The Stuff You Keep Putting Off? It’s Quietly Costing You.
When your website & digital strategy gets neglected, you:
When your website & digital strategy gets neglected, you:
Lose focus on the work that actually moves the business forward
Lose focus on the work that actually moves the business forward
Lose focus on the work that actually moves the business forward
Miss opportunities that should’ve been captured automatically
Miss opportunities that should’ve been captured automatically
Miss opportunities that should’ve been captured automatically
Watch traffic slowly drop, with no insight into what’s broken
Watch traffic slowly drop, with no insight into what’s broken
Watch traffic slowly drop, with no insight into what’s broken
See fewer enquiries, less sales, and slower momentum
See fewer enquiries, less sales, and slower momentum
See fewer enquiries, less sales, and slower momentum
Momentum Shouldn't Die Waiting on Developers
Hi, I'm Kelso.
Early in my career, I specialised in launching Western brands into China via cross-border eCommerce.
In a market with such fierce competition, even multinationals with huge budgets regularly fail. Truth is, the difference between success and failure is almost never luck. If you skip the fundamentals, you’re doomed to trip at the startline.
👉Those lessons shaped how I work today.
With the Design Day package, you get a trusted expert who can simplify your To-Do list, help you call the shots on what’s actually going to move the needle, and then execute in record time.
No Team? No Time?
No Problem.
Design Day
Design Day is a high-impact, done-in-a-day service that helps you fix what’s broken, move your ideas forward, and get back to growing your business.
Ideal for busy founders, professional service-providers and eCommerce retailers who need expert strategic guidance and swift execution - not another project to manage.
Let's Tackle That To-Do List
No Team? No Time?
No Problem.
Design Day
Design Day is a high-impact, done-in-a-day service that helps you fix what’s broken, move your ideas forward, and get back to growing your business.
Ideal for busy founders, professional service-providers and eCommerce retailers who need expert strategic guidance and swift execution - not another project to manage.
Let's Tackle That To-Do List
No Team? No Time?
No Problem.
Design Day
Design Day is a high-impact, done-in-a-day service that helps you fix what’s broken, move your ideas forward, and get back to growing your business.
Ideal for busy founders, professional service-providers and eCommerce retailers who need expert strategic guidance and swift execution - not another project to manage.
Let's Tackle That To-Do List
For Small Businesses Ready to Unblock Growth
Fix the bugs, broken links, or glitches that are costing you website traffic, enquiries and sales.
Launch new pages, sales funnels or blog posts without weeks of agency back-and-forth.
Clean up your website UX so visitors convert faster and more often
Reclaim hours every week by automating repetitive or overly-manual tasks
Get clarity on what’s working (and what’s not) with digestible analytical insights
Strengthen your online credibility and stop cringing whenever someone asks for your website
For Small Businesses Ready to Unblock Growth
Fix the bugs, broken links, or glitches that are costing you website traffic, enquiries and sales.
Launch new pages, sales funnels or blog posts without weeks of agency back-and-forth.
Clean up your website UX so visitors convert faster and more often
Reclaim hours every week by automating repetitive or overly-manual tasks
Get clarity on what’s working (and what’s not) with digestible analytical insights
Strengthen your online credibility and stop cringing whenever someone asks for your website
For Small Businesses Ready to Unblock Growth
Fix the bugs, broken links, or glitches that are costing you website traffic, enquiries and sales.
Launch new pages, sales funnels or blog posts without weeks of agency back-and-forth.
Clean up your website UX so visitors convert faster and more often
Reclaim hours every week by automating repetitive or overly-manual tasks
Get clarity on what’s working (and what’s not) with digestible analytical insights
Strengthen your online credibility and stop cringing whenever someone asks for your website
What to Expect
What Can I Actually Expect after my Design Day?
An instant performance upgrade for your website or sales funnel
Patch the leaks in your site, improve how you show up online, and fix the things quietly costing you sales.
Strategic clarity and focus
Get an expertly-prioritised 'Project Wish-List' aligned to your goals, and customers. Plus, a clear view what is/isn't working on your website.
Unlock new growth channels and opportunities
From lead funnels to sales pages, activate simplified, battle-tested systems to attract, convert, and retain better clients.
Self Sufficiency and empowerment
Once the day is done, you’ll get detailed custom video guides and demos walking you through how to use whatever system/tool we've built.
You're in good company:
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What to Expect
What Can I Actually Expect after my Design Day?
An instant performance upgrade for your website or sales funnel
Patch the leaks in your site, improve how you show up online, and fix the things quietly costing you sales.
Strategic clarity and focus
Get an expertly-prioritised 'Project Wish-List' aligned to your goals, and customers. Plus, a clear view what is/isn't working on your website.
Unlock new growth channels and opportunities
From lead funnels to sales pages, activate simplified, battle-tested systems to attract, convert, and retain better clients.
Self Sufficiency and empowerment
Once the day is done, you’ll get detailed custom video guides and demos walking you through how to use whatever system/tool we've built.
You're in good company:
What to Expect
What Can I Actually Expect after my Design Day?
An instant performance upgrade for your website or sales funnel
Patch the leaks in your site, improve how you show up online, and fix the things quietly costing you sales.
Strategic clarity and focus
Get an expertly-prioritised 'Project Wish-List' aligned to your goals, and customers. Plus, a clear view what is/isn't working on your website.
Unlock new growth channels and opportunities
From lead funnels to sales pages, activate simplified, battle-tested systems to attract, convert, and retain better clients.
Self Sufficiency and empowerment
Once the day is done, you’ll get detailed custom video guides and demos walking you through how to use whatever system/tool we've built.
You're in good company:
Design Day
What Kind of Support Do you Offer?
Here’s a snapshot of what we can tackle together.
🛠️ Fix & Optimise
If your site's broken, non-compliant or just not doing its job.
Troubleshoot bugs, glitches or SEO penalisations
Fix broken links, forms, images, or tracking
Improve conversions & usability with design/layout tweaks
Resolve Accessibility, Privacy &/or Cookie issues which can result in legal/compliance risk and fines.
Add structured content like FAQs & team bios
🚀 Get Found & Grow
If traffic and sales could be better…
Build a conversion-optimised sales-funnel for an offer
Launch a new content blog, case study or landing page
Set up or polish your Google Business Profile (GBP)
Set up a newsletter for 'middle of the funnel' engagement
Set up a 'welcome sequence' to nurture subscribers into loyal, paying customers
SEO and 'quick win' opportunities
Build out a research-based digital strategy & roadmap
📊 Track Performance
If you’re flying blind without the data to improve.
Set up Google Tag Manager + Google Analytics 4
Add heatmaps or session recordings with Microsoft Clarity
SEO Audit, performance summary & opportunities
Configuration of compliant Cookie & Privacy solutions
Conversion Rate Optimisation: Audit full site to identify & action key friction points (bounces, rage clicks etc.)
⚙️ Streamline Operations
If you’re juggling tools and wasting time on repetitive tasks.
Set up your CRM, including lists, segments, flows, sequences and set up email templates
Review & streamline internal tools & systems for managing leads, tools, projects or onboarding
Set up simple automations to cut manual work
Get a custom chatbot on your site to capture leads and answer up to 50% of support enquiries upfront
Map, refine, create & video document repeatable processes.
🎯 Find & Attract People
If you need more of the right leads through the door.
Plan outbound campaigns and write cold outreach emails
Build and enrich a B2B prospect list
Create a data-driven content & outreach strategy tailored to real search volumes and high conversion-intent.
Create or improve your lead magnet or opt-in flow
Identify top creators or influencers in your niche for collaboration & cross-promotion
Improve how you qualify and convert enquiries
Quit delaying the stuff that's costing you business
Design Day
What Kind of Support Do you Offer?
Here’s a snapshot of what we can tackle together.
🛠️ Fix & Optimise
If your site's broken, non-compliant or just not doing its job.
Troubleshoot bugs, glitches or SEO penalisations
Fix broken links, forms, images, or tracking
Improve conversions & usability with design/layout tweaks
Resolve Accessibility, Privacy &/or Cookie issues which can result in legal/compliance risk and fines.
Add structured content like FAQs & team bios
🚀 Get Found & Grow
If traffic and sales could be better…
Build a conversion-optimised sales-funnel for an offer
Launch a new content blog, case study or landing page
Set up or polish your Google Business Profile (GBP)
Set up a newsletter for 'middle of the funnel' engagement
Set up a 'welcome sequence' to nurture subscribers into loyal, paying customers
SEO and 'quick win' opportunities
Build out a research-based digital strategy & roadmap
📊 Track Performance
If you’re flying blind without the data to improve.
Set up Google Tag Manager + Google Analytics 4
Add heatmaps or session recordings with Microsoft Clarity
SEO Audit, performance summary & opportunities
Configuration of compliant Cookie & Privacy solutions
Conversion Rate Optimisation: Audit full site to identify & action key friction points (bounces, rage clicks etc.)
⚙️ Streamline Operations
If you’re juggling tools and wasting time on repetitive tasks.
Set up your CRM, including lists, segments, flows, sequences and set up email templates
Review & streamline internal tools & systems for managing leads, tools, projects or onboarding
Set up simple automations to cut manual work
Get a custom chatbot on your site to capture leads and answer up to 50% of support enquiries upfront
Map, refine, create & video document repeatable processes.
🎯 Find & Attract People
If you need more of the right leads through the door.
Plan outbound campaigns and write cold outreach emails
Build and enrich a B2B prospect list
Create a data-driven content & outreach strategy tailored to real search volumes and high conversion-intent.
Create or improve your lead magnet or opt-in flow
Identify top creators or influencers in your niche for collaboration & cross-promotion
Improve how you qualify and convert enquiries
Quit delaying the stuff that's costing you business
Design Day
What Kind of Support Do you Offer?
Here’s a snapshot of what we can tackle together.
🛠️ Fix & Optimise
If your site's broken, non-compliant or just not doing its job.
Troubleshoot bugs, glitches or SEO penalisations
Fix broken links, forms, images, or tracking
Improve conversions & usability with design/layout tweaks
Resolve Accessibility, Privacy &/or Cookie issues which can result in legal/compliance risk and fines.
Add structured content like FAQs & team bios
🚀 Get Found & Grow
If traffic and sales could be better…
Build a conversion-optimised sales-funnel for an offer
Launch a new content blog, case study or landing page
Set up or polish your Google Business Profile (GBP)
Set up a newsletter for 'middle of the funnel' engagement
Set up a 'welcome sequence' to nurture subscribers into loyal, paying customers
SEO and 'quick win' opportunities
Build out a research-based digital strategy & roadmap
📊 Track Performance
If you’re flying blind without the data to improve.
Set up Google Tag Manager + Google Analytics 4
Add heatmaps or session recordings with Microsoft Clarity
SEO Audit, performance summary & opportunities
Configuration of compliant Cookie & Privacy solutions
Conversion Rate Optimisation: Audit full site to identify & action key friction points (bounces, rage clicks etc.)
⚙️ Streamline Operations
If you’re juggling tools and wasting time on repetitive tasks.
Set up your CRM, including lists, segments, flows, sequences and set up email templates
Review & streamline internal tools & systems for managing leads, tools, projects or onboarding
Set up simple automations to cut manual work
Get a custom chatbot on your site to capture leads and answer up to 50% of support enquiries upfront
Map, refine, create & video document repeatable processes.
🎯 Find & Attract People
If you need more of the right leads through the door.
Plan outbound campaigns and write cold outreach emails
Build and enrich a B2B prospect list
Create a data-driven content & outreach strategy tailored to real search volumes and high conversion-intent.
Create or improve your lead magnet or opt-in flow
Identify top creators or influencers in your niche for collaboration & cross-promotion
Improve how you qualify and convert enquiries
Quit delaying the stuff that's costing you business
Meet your new digital strategist
I’m Kelso
I help professional service firms transform outdated, clunky websites into high-performing sales assets that build credibility and convert.
Unlike most web designers, my career path started in the financial & commercial world - not Photoshop.
I've worked as:
an Account Manager building multimillion-dollar eCommerce markets for western businesses in China;
a Product Manager (eCommerce & integrations) at an Australian Payments company, and now;
I'm running my own web design and Conversion Rate Optimisation studio here in Sydney, Australia.
I’ve helped clients recover from every digital nightmare imaginable - hacked sites, broken tool stacks, broken payments systems, fragmented analytics and vanishing site traffic.
With Design Day, you get my full attention for a focused day of strategic fixes and rapid execution. It’s specifically designed to unblock digital bottlenecks and help you take control of your online identity.
-Kelso
Meet your new digital strategist
I’m Kelso
I help professional service firms transform outdated, clunky websites into high-performing sales assets that build credibility and convert.
Unlike most web designers, my career path started in the financial & commercial world - not Photoshop.
I've worked as:
an Account Manager building multimillion-dollar eCommerce markets for western businesses in China;
a Product Manager (eCommerce & integrations) at an Australian Payments company, and now;
I'm running my own web design and Conversion Rate Optimisation studio here in Sydney, Australia.
I’ve helped clients recover from every digital nightmare imaginable - hacked sites, broken tool stacks, broken payments systems, fragmented analytics and vanishing site traffic.
With Design Day, you get my full attention for a focused day of strategic fixes and rapid execution. It’s specifically designed to unblock digital bottlenecks and help you take control of your online identity.
-Kelso
Meet your new digital strategist
I’m Kelso
I help professional service firms transform outdated, clunky websites into high-performing sales assets that build credibility and convert.
Unlike most web designers, my career path started in the financial & commercial world - not Photoshop.
I've worked as:
an Account Manager building multimillion-dollar eCommerce markets for western businesses in China;
a Product Manager (eCommerce & integrations) at an Australian Payments company, and now;
I'm running my own web design and Conversion Rate Optimisation studio here in Sydney, Australia.
I’ve helped clients recover from every digital nightmare imaginable - hacked sites, broken tool stacks, broken payments systems, fragmented analytics and vanishing site traffic.
With Design Day, you get my full attention for a focused day of strategic fixes and rapid execution. It’s specifically designed to unblock digital bottlenecks and help you take control of your online identity.
-Kelso
Pick your pace, maintain your momentum.
Every business works differently. That’s why I offer two paths, each leading to the same high-quality result.
Half Day
4 Hours + Preparation
$499
Best for business owners who just need a quick strategic tune-up
What's possible?
Fix issues that are hurting traffic or conversions - like broken links, glitchy pages, or slow load times.
Clean up and modernise outdated pages so your site looks current, credible, and on-brand.
Make your site easier to use on mobile, where most of your traffic is probably coming from.
Improve how your site shows up on Google by updating key headings, content, and structure.
Add or update important info - like services, staff changes, or a new FAQ section.
Set up simple tracking tools so you can see how your site’s performing without the guesswork.
Full Day
8 Hours + Preparation
$799
Best for business owners ready to clear their digital backlog and make meaningful progress..
What's possible?
- Build or refine a dedicated sales page that clearly sells a new service or offer.
- Add multiple new pages to create a more complete, credible site.
- Set up or refresh your blog to support SEO, marketing and thought leadership efforts.
- Improve your site’s navigation and structure so visitors can find what they need faster.
- Integrate key tools like your CRM, booking system or lead forms so things flow smoothly behind the scenes.
- Align your site’s design, messaging and layout with your broader business goals and positioning.
We know how to help Professional Services businesses succeed
Delegate Your To-Dos
Book the Day, Get Back to Business as Usual
01
Book a Quick Alignment Call
We’ll jump on a 30 minute call to align on goals, priorities and context. Before we hang up, we’ll lock in your Design Day. You’ll then have a few days to upload any key files or content to the client portal.
02
Design Day Sprint
You get my full focus for the day - and we’ll work however you prefer. We can sit side-by-side and make live edits, or check in throughout the day, or go fully hands off, and I'll wrap everything up in a neat little package for you at the end.
03
Handover
At the end of the day, you’ll get a video walkthrough showing what was done and how to manage it - plus all links, notes, and next steps inside your portal to refer back to anytime.
Are you ready to rock and/or roll?
Delegate Your To-Dos
Book the Day, Get Back to Business as Usual
01
Book a Quick Alignment Call
We’ll jump on a 30 minute call to align on goals, priorities and context. Before we hang up, we’ll lock in your Design Day. You’ll then have a few days to upload any key files or content to the client portal.
02
Design Day Sprint
You get my full focus for the day - and we’ll work however you prefer. We can sit side-by-side and make live edits, or check in throughout the day, or go fully hands off, and I'll wrap everything up in a neat little package for you at the end.
03
Handover
At the end of the day, you’ll get a video walkthrough showing what was done and how to manage it - plus all links, notes, and next steps inside your portal to refer back to anytime.
Are you ready to rock and/or roll?
Delegate Your To-Dos
Book the Day, Get Back to Business as Usual
01
Book a Quick Alignment Call
We’ll jump on a 30 minute call to align on goals, priorities and context. Before we hang up, we’ll lock in your Design Day. You’ll then have a few days to upload any key files or content to the client portal.
02
Design Day Sprint
You get my full focus for the day - and we’ll work however you prefer. We can sit side-by-side and make live edits, or check in throughout the day, or go fully hands off, and I'll wrap everything up in a neat little package for you at the end.
03
Handover
At the end of the day, you’ll get a video walkthrough showing what was done and how to manage it - plus all links, notes, and next steps inside your portal to refer back to anytime.
Are you ready to rock and/or roll?
Delegate the bottlenecks draining your time and energy
Delegate the bottlenecks draining your time and energy
This isn’t a drawn-out web project. You’ll walk away with visible, functional upgrades that improve performance, reduce friction, and give you back control.
This isn’t a drawn-out web project. You’ll walk away with visible, functional upgrades that improve performance, reduce friction, and give you back control.
You’ll see immediate improvements in site speed, design or usability.
You’ll see immediate improvements in site speed, design or usability.
You’ll see immediate improvements in site speed, design or usability.
You’ll get a faster, smoother user experience that keeps visitors engaged.
You’ll get a faster, smoother user experience that keeps visitors engaged.
You’ll get a faster, smoother user experience that keeps visitors engaged.
You’ll have that nagging to-do list finally cleared by a pro.
You’ll have that nagging to-do list finally cleared by a pro.
You’ll have that nagging to-do list finally cleared by a pro.
You’ll stop losing leads to UX issues or broken enquiry flows.
You’ll stop losing leads to UX issues or broken enquiry flows.
You’ll stop losing leads to UX issues or broken enquiry flows.
You’ll save or reclaim hours of time immediately, and long term.
You’ll save or reclaim hours of time immediately, and long term.
You’ll save or reclaim hours of time immediately, and long term.
You’ll end the day with a site that’s sharper, simpler and working properly.
You’ll end the day with a site that’s sharper, simpler and working properly.
You’ll end the day with a site that’s sharper, simpler and working properly.
Results that speak numbers
Real Talk
Design Day isn't for everyone!
Design Day is a fast-paced, expert-led service for clients who want high-impact work done quickly.
Design Day is a fast-paced, expert-led service for clients who want high-impact work done quickly.
You’re the right fit if you
You’re the right fit if you
You’re the right fit if you
Run a small business, online store, consultancy or solo practice, and need quick, expert support.
Run a small business, online store, consultancy or solo practice, and need quick, expert support.
Run a small business, online store, consultancy or solo practice, and need quick, expert support.
Can make yourself available during the day for input, feedback or direction as needed.
Can make yourself available during the day for input, feedback or direction as needed.
Can make yourself available during the day for input, feedback or direction as needed.
Trust your expert. You understand that some tasks are complex, and untangling one issue can reveal deeper ones which can impact timelines.
Trust your expert. You understand that some tasks are complex, and untangling one issue can reveal deeper ones which can impact timelines.
Trust your expert. You understand that some tasks are complex, and untangling one issue can reveal deeper ones which can impact timelines.
Have reasonable expectations about what can be achieved in a day and are happy to be guided on what’s going to drive the most impact towards your current business goals.
Have reasonable expectations about what can be achieved in a day and are happy to be guided on what’s going to drive the most impact towards your current business goals.
Have reasonable expectations about what can be achieved in a day and are happy to be guided on what’s going to drive the most impact towards your current business goals.
Design Day is is NOT for
Design Day is is NOT for
Design Day is is NOT for
People with unrealistic expectations about what’s possible in a single day.
People with unrealistic expectations about what’s possible in a single day.
People with unrealistic expectations about what’s possible in a single day.
Clients who can’t be available on the day for quick feedback or decisions when needed.
Clients who can’t be available on the day for quick feedback or decisions when needed.
Clients who can’t be available on the day for quick feedback or decisions when needed.
Micromanagers - this works best when you trust the process and let me do what I do best.
Micromanagers - this works best when you trust the process and let me do what I do best.
Micromanagers - this works best when you trust the process and let me do what I do best.
Teams with slow approval chains or unclear decision-makers.
Teams with slow approval chains or unclear decision-makers.
Teams with slow approval chains or unclear decision-makers.
Bargain hunters. This is a white glove, high-speed service for clients who value quality and momentum.
Bargain hunters. This is a white glove, high-speed service for clients who value quality and momentum.
Bargain hunters. This is a white glove, high-speed service for clients who value quality and momentum.
FAQs
Done with looking underdone?
Launch a site you’re proud to share. Unlock a new era of growth and opportunity for your business.
Done with looking underdone?
Launch a site you’re proud to share. Unlock a new era of growth and opportunity for your business.
Done with looking underdone?
Launch a site you’re proud to share. Unlock a new era of growth and opportunity for your business.