Website in a Week
Website in a Week
Say goodbye to duct-taped systems, wasted hours fixing breakages, paying unnecessarily inflated agency retainers, and cringing every time a potential client asks for your URL.
Say goodbye to duct-taped systems, wasted hours fixing breakages, paying unnecessarily inflated agency retainers, and cringing every time a potential client asks for your URL.
Most professional service firms are built on trust… but their websites destroy it.
When your online identity looks outdated or amateurish, you:
When your online identity looks outdated or amateurish, you:
Feel embarrassed every time a potential client asks for your website
Feel embarrassed every time a potential client asks for your website
Feel embarrassed every time a potential client asks for your website
Lose leads to competitors who look more credible and trustworthy
Lose leads to competitors who look more credible and trustworthy
Lose leads to competitors who look more credible and trustworthy
Waste billable hours on patchwork fixes that ignore the root problems
Waste billable hours on patchwork fixes that ignore the root problems
Waste billable hours on patchwork fixes that ignore the root problems
Experts shouldn’t be held back by second-rate systems
Hi, I'm Kelso.
Early in my career, I specialised in launching Western brands into China via cross-border eCommerce.
In a market with such fierce competition, even multinationals with huge budgets regularly fail. Truth is, the difference between success and failure is almost never luck. If you skip the fundamentals, you’re doomed to trip at the startline.
👉Those lessons shaped how I work today.
The Website in a Week package boils down everything I’ve learned about building a high-converting sales system - so you can get back to running and growing your business.
Time to Reclaim Control
Website in a Week
The Website in a Week package is a collaborative service combining business strategy with web design. It gives your business new online foundations.
We specialise in professional services businesses - spanning law, finance, accounting, advisory, consulting and international trade.
Ready for a Fresh Start?
Time to Reclaim Control
Website in a Week
The Website in a Week package is a collaborative service combining business strategy with web design. It gives your business new online foundations.
We specialise in professional services businesses - spanning law, finance, accounting, advisory, consulting and international trade.
Ready for a Fresh Start?
Time to Reclaim Control
Website in a Week
The Website in a Week package is a collaborative service combining business strategy with web design. It gives your business new online foundations.
We specialise in professional services businesses - spanning law, finance, accounting, advisory, consulting and international trade.
Ready for a Fresh Start?
This is for you, if you're wanting…
A site you’re proud to share because it reflects the esteem and calibre of your work
Full control and confidence to update and manage your site with no breakages or agency fees
To optimise your organic search (SEO) performance and book more calls with qualified leads
To save time and marketing budget with a modern toolstack that reduces complexity and security risks
Transparency over site performance so you can make data-driven business decisions.
This is for you, if you're wanting…
A site you’re proud to share because it reflects the esteem and calibre of your work
Full control and confidence to update and manage your site with no breakages or agency fees
To optimise your organic search (SEO) performance and book more calls with qualified leads
To save time and marketing budget with a modern toolstack that reduces complexity and security risks
Transparency over site performance so you can make data-driven business decisions.
This is for you, if you're wanting…
A site you’re proud to share because it reflects the esteem and calibre of your work
Full control and confidence to update and manage your site with no breakages or agency fees
To optimise your organic search (SEO) performance and book more calls with qualified leads
To save time and marketing budget with a modern toolstack that reduces complexity and security risks
Transparency over site performance so you can make data-driven business decisions.
What to Expect
In the Website in a Week package, you get…
A comprehensive digital strategy to connect and convert
We align your business strategy and goals to ensure your wesite matches your brand and speaks directly to your ideal clients.
A professional website that works like a 24/7 salesperson
You’ll get a 5-6 page site designed to showcase your expertise and capture qualified leads on autopilot.
demand Lifetime support with on-demand training, tools & video guides
Access to a client portal with up-to-date copywriting & SEO guides, video training, custom site walkthroughs, and booking links for your new web design partner.
You're in good company:
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What to Expect
In the Website in a Week package, you get…
A comprehensive digital strategy to connect and convert
We align your business strategy and goals to ensure your wesite matches your brand and speaks directly to your ideal clients.
A professional website that works like a 24/7 salesperson
You’ll get a 5-6 page site designed to showcase your expertise and capture qualified leads on autopilot.
demand Lifetime support with on-demand training, tools & video guides
Access to a client portal with up-to-date copywriting & SEO guides, video training, custom site walkthroughs, and booking links for your new web design partner.
You're in good company:
What to Expect
In the Website in a Week package, you get…
A comprehensive digital strategy to connect and convert
We align your business strategy and goals to ensure your wesite matches your brand and speaks directly to your ideal clients.
A professional website that works like a 24/7 salesperson
You’ll get a 5-6 page site designed to showcase your expertise and capture qualified leads on autopilot.
demand Lifetime support with on-demand training, tools & video guides
Access to a client portal with up-to-date copywriting & SEO guides, video training, custom site walkthroughs, and booking links for your new web design partner.
You're in good company:
Simple. Structured. Streamlined.
How does it work?
Website in a Week follows a proven step-by-step process that takes you from strategy to launch in just five days.
2+ Weeks before kick off
Onboarding 📋
We’ll collect everything needed to get started, from copy (using our guides) to media, testimonials and awards. You’ll also provide design inspiration, which I use to draft concepts and build a clear strategy.
Day 1 (Morning)
Strategy Session 🎯
We’ll meet to finalise the strategy and agree on a design concept by midday. This ensures we’re aligned on direction before any design work begins.
Day 1 (Afternoon)
Home Page Draft 🏠
The first version of your home page will be designed and sent for review. Feedback is gathered and refined during Day 2.
Day 3 (Afternoon)
Full Site Draft 🖥️
Your full website will be built and delivered for review. Day 4 is dedicated to refining based on your feedback.
Day 5
Launch & Handover 🚀
We’ll launch your site, configure your DNS, submit your SEO sitemap, configure analytics, and record tailored video guides for your website. Congratulations, you're live!
Simple. Structured. Streamlined.
How does it work?
Website in a Week follows a proven step-by-step process that takes you from strategy to launch in just five days.
2+ Weeks before kick off
Onboarding 📋
We’ll collect everything needed to get started, from copy (using our guides) to media, testimonials and awards. You’ll also provide design inspiration, which I use to draft concepts and build a clear strategy.
Day 1 (Morning)
Strategy Session 🎯
We’ll meet to finalise the strategy and agree on a design concept by midday. This ensures we’re aligned on direction before any design work begins.
Day 1 (Afternoon)
Home Page Draft 🏠
The first version of your home page will be designed and sent for review. Feedback is gathered and refined during Day 2.
Day 3 (Afternoon)
Full Site Draft 🖥️
Your full website will be built and delivered for review. Day 4 is dedicated to refining based on your feedback.
Day 5
Launch & Handover 🚀
We’ll launch your site, configure your DNS, submit your SEO sitemap, configure analytics, and record tailored video guides for your website. Congratulations, you're live!
Simple. Structured. Streamlined.
How does it work?
Website in a Week follows a proven step-by-step process that takes you from strategy to launch in just five days.
2+ Weeks before kick off
Onboarding 📋
We’ll collect everything needed to get started, from copy (using our guides) to media, testimonials and awards. You’ll also provide design inspiration, which I use to draft concepts and build a clear strategy.
Day 1 (Morning)
Strategy Session 🎯
We’ll meet to finalise the strategy and agree on a design concept by midday. This ensures we’re aligned on direction before any design work begins.
Day 1 (Afternoon)
Home Page Draft 🏠
The first version of your home page will be designed and sent for review. Feedback is gathered and refined during Day 2.
Day 3 (Afternoon)
Full Site Draft 🖥️
Your full website will be built and delivered for review. Day 4 is dedicated to refining based on your feedback.
Day 5
Launch & Handover 🚀
We’ll launch your site, configure your DNS, submit your SEO sitemap, configure analytics, and record tailored video guides for your website. Congratulations, you're live!
Meet your new digital strategist
I’m Kelso
I help professional service firms transform outdated, clunky websites into high-performing sales assets that build credibility and convert.
Unlike most web designers, my career path started in the financial & commercial world - not Photoshop.
I've worked as:
an Account Manager building multimillion-dollar eCommerce markets for western businesses in China;
a Product Manager (eCommerce & integrations) at an Australian Payments company, and now;
I'm running my own web design and Conversion Rate Optimisation studio here in Sydney, Australia.
I’ve helped clients recover from every digital nightmare imaginable - hacked sites, broken tool stacks, broken payments systems, fragmented analytics and vanishing site traffic.
With Website in a Week, you get my full process for creating a website that attracts and converts your dream clients, whilst reclaiming control over your digital identity.
This is your reset point. Say goodbye to duct-taped systems, wasted hours fixing breakages, paying unnecessarily inflated agency retainers, and cringing every time a potential client asks for your URL.
It’s time to build a website that reflects the calibre of your work.
-Kelso
Meet your new digital strategist
I’m Kelso
I help professional service firms transform outdated, clunky websites into high-performing sales assets that build credibility and convert.
Unlike most web designers, my career path started in the financial & commercial world - not Photoshop.
I've worked as:
an Account Manager building multimillion-dollar eCommerce markets for western businesses in China;
a Product Manager (eCommerce & integrations) at an Australian Payments company, and now;
I'm running my own web design and Conversion Rate Optimisation studio here in Sydney, Australia.
I’ve helped clients recover from every digital nightmare imaginable - hacked sites, broken tool stacks, broken payments systems, fragmented analytics and vanishing site traffic.
With Website in a Week, you get my full process for creating a website that attracts and converts your dream clients, whilst reclaiming control over your digital identity.
This is your reset point. Say goodbye to duct-taped systems, wasted hours fixing breakages, paying unnecessarily inflated agency retainers, and cringing every time a potential client asks for your URL.
It’s time to build a website that reflects the calibre of your work.
-Kelso
Meet your new digital strategist
I’m Kelso
I help professional service firms transform outdated, clunky websites into high-performing sales assets that build credibility and convert.
Unlike most web designers, my career path started in the financial & commercial world - not Photoshop.
I've worked as:
an Account Manager building multimillion-dollar eCommerce markets for western businesses in China;
a Product Manager (eCommerce & integrations) at an Australian Payments company, and now;
I'm running my own web design and Conversion Rate Optimisation studio here in Sydney, Australia.
I’ve helped clients recover from every digital nightmare imaginable - hacked sites, broken tool stacks, broken payments systems, fragmented analytics and vanishing site traffic.
With Website in a Week, you get my full process for creating a website that attracts and converts your dream clients, whilst reclaiming control over your digital identity.
This is your reset point. Say goodbye to duct-taped systems, wasted hours fixing breakages, paying unnecessarily inflated agency retainers, and cringing every time a potential client asks for your URL.
It’s time to build a website that reflects the calibre of your work.
-Kelso
Your website, your way
Every business works differently. That’s why I offer two paths, each leading to the same high-quality result.
Guided Build
$3,499
~2-4 weeks of preparation. Best for firms happy to take on more of the upfront work themselves.
You’ll follow structured guides to gather assets, build a basic branding kit, and draft your own content. I’ll then use your inputs to deliver a professional, conversion-ready site that reflects your brand and strategy.
What’s included:
Client portal access with structured guides
Tailored website strategy
Success assurance: one major round of revisions + 30 days of post-launch support
Personalised library of video training & support guides
Access to my latest version of any relevant courses
Analytics configuration for visibility into performance
Full Service Build
$4,999
~ 3-6 hours of preparation. Best for firms who want to save time and trust a professional to handle the heavy lifting.
I’ll prepare everything for you - from Tone of Voice Guidelines and a lite style guide through to keyword-optimised copy for your site. Your involvement is just a few hours of review and feedback, leaving the rest to me.
What’s included:
Everything in the Guided Build
Custom copywriting for all site pages
SEO keyword strategy integrated into your content
Business Messaging Toolkit (ICP, Awareness Journey, BDMP, Storybrand Framework)
Custom GPT trained in your tone of voice
We know how to help Professional Services businesses succeed
Time to Reset Your Online Identity
Ready to turn your website into a 24/7 sales machine?
01
Book a 20 Minute Intro Call
Answer a few simple questions before we meet. On the call, we’ll unpack your goals and challenges. If we’re a good fit, you’ll get instant access to your client portal and agreement.
02
Onboarding & Strategy Alignment
Your client portal makes this part easy: upload assets, answer a few questions, and I’ll build a comprehensive digital strategy for your review.
03
Build, Refine & Launch
The week commences with a Strategy session and homepage design. By Day 4 you’ll have a full draft, and by Day 7, your new site will be live.
Are you ready to rock and/or roll?
Time to Reset Your Online Identity
Ready to turn your website into a 24/7 sales machine?
01
Book a 20 Minute Intro Call
Answer a few simple questions before we meet. On the call, we’ll unpack your goals and challenges. If we’re a good fit, you’ll get instant access to your client portal and agreement.
02
Onboarding & Strategy Alignment
Your client portal makes this part easy: upload assets, answer a few questions, and I’ll build a comprehensive digital strategy for your review.
03
Build, Refine & Launch
The week commences with a Strategy session and homepage design. By Day 4 you’ll have a full draft, and by Day 7, your new site will be live.
Are you ready to rock and/or roll?
Time to Reset Your Online Identity
Ready to turn your website into a 24/7 sales machine?
01
Book a 20 Minute Intro Call
Answer a few simple questions before we meet. On the call, we’ll unpack your goals and challenges. If we’re a good fit, you’ll get instant access to your client portal and agreement.
02
Onboarding & Strategy Alignment
Your client portal makes this part easy: upload assets, answer a few questions, and I’ll build a comprehensive digital strategy for your review.
03
Build, Refine & Launch
The week commences with a Strategy session and homepage design. By Day 4 you’ll have a full draft, and by Day 7, your new site will be live.
Are you ready to rock and/or roll?
Investing in your online presence shouldn’t feel like a gamble
Investing in your online presence shouldn’t feel like a gamble
After your Website in a Week project…
After your Website in a Week project…
You'll have a customised, professional website which acts like a magnet for new business and converts qualified leads on autopilot.
You'll have a customised, professional website which acts like a magnet for new business and converts qualified leads on autopilot.
You'll have a customised, professional website which acts like a magnet for new business and converts qualified leads on autopilot.
You'll feel empowered and confident to control and manage your website without breaking things.
You'll feel empowered and confident to control and manage your website without breaking things.
You'll feel empowered and confident to control and manage your website without breaking things.
You will save time, reduce bottlenecks and cut unnecessary ‘maintenance’ fees by simplifying your tech stack with modern platforms (aka NOT Wordpress!)
You will save time, reduce bottlenecks and cut unnecessary ‘maintenance’ fees by simplifying your tech stack with modern platforms (aka NOT Wordpress!)
You will save time, reduce bottlenecks and cut unnecessary ‘maintenance’ fees by simplifying your tech stack with modern platforms (aka NOT Wordpress!)
You'll have clarity over site performance and usage so you can make data-driven decisions and grow with confidence.
You'll have clarity over site performance and usage so you can make data-driven decisions and grow with confidence.
You'll have clarity over site performance and usage so you can make data-driven decisions and grow with confidence.
Your lead acquisition process will be streamlined with structured enquiry flows and clear next steps (aka conversion optimised.)
Your lead acquisition process will be streamlined with structured enquiry flows and clear next steps (aka conversion optimised.)
Your lead acquisition process will be streamlined with structured enquiry flows and clear next steps (aka conversion optimised.)
Your security risks and vulnerabilities will be minimised by removing reliance on outdated platforms and plugins.
Your security risks and vulnerabilities will be minimised by removing reliance on outdated platforms and plugins.
Your security risks and vulnerabilities will be minimised by removing reliance on outdated platforms and plugins.
Results that speak numbers
Real Talk
Website in a Week is not for everyone!
If you’re accepted for the Website in a Week (WW) service, we’ll work closely to create a foundation that sets your business up for its next growth phase. But it only works if you’re ready to invest in the process. Here’s who it’s for (and who it isn’t).
If you’re accepted for the Website in a Week (WW) service, we’ll work closely to create a foundation that sets your business up for its next growth phase. But it only works if you’re ready to invest in the process. Here’s who it’s for (and who it isn’t).
You’re the right fit if you are
You’re the right fit if you are
You’re the right fit if you are
A professional services firm or solo operator ready to invest in scaling your business.
A professional services firm or solo operator ready to invest in scaling your business.
A professional services firm or solo operator ready to invest in scaling your business.
Collaborative and open to receiving expert guidance on design, strategy, and conversions.
Collaborative and open to receiving expert guidance on design, strategy, and conversions.
Collaborative and open to receiving expert guidance on design, strategy, and conversions.
Comfortable making decisions quickly.
Comfortable making decisions quickly.
Comfortable making decisions quickly.
Able to commit the time and energy needed to launch a site that truly reflects the calibre of your work. Timely feedback (<24 hours) is important to keeping things on schedule.
Able to commit the time and energy needed to launch a site that truly reflects the calibre of your work. Timely feedback (<24 hours) is important to keeping things on schedule.
Able to commit the time and energy needed to launch a site that truly reflects the calibre of your work. Timely feedback (<24 hours) is important to keeping things on schedule.
Clear on your brand direction, messaging and goals (or open to guidance to refine them fast).
Clear on your brand direction, messaging and goals (or open to guidance to refine them fast).
Clear on your brand direction, messaging and goals (or open to guidance to refine them fast).
Ready to roll up your sleeves. You’ll work through portal guides and videos, providing assets like content, testimonials, and imagery.
Ready to roll up your sleeves. You’ll work through portal guides and videos, providing assets like content, testimonials, and imagery.
Ready to roll up your sleeves. You’ll work through portal guides and videos, providing assets like content, testimonials, and imagery.
Website in a Week is NOT for
Website in a Week is NOT for
Website in a Week is NOT for
Online retailers. A dedicated Shopify WW offer is in the works. For now, see my custom eCommerce solutions page.
Online retailers. A dedicated Shopify WW offer is in the works. For now, see my custom eCommerce solutions page.
Online retailers. A dedicated Shopify WW offer is in the works. For now, see my custom eCommerce solutions page.
Bargain hunters. The WW service is about delivering an extremely high quality, bespoke solution in a rapid timeframe.
Bargain hunters. The WW service is about delivering an extremely high quality, bespoke solution in a rapid timeframe.
Bargain hunters. The WW service is about delivering an extremely high quality, bespoke solution in a rapid timeframe.
Slow movers. If long approval chains or lack of time prevent feedback within 12–24 hours, a custom package may be better suited.
Slow movers. If long approval chains or lack of time prevent feedback within 12–24 hours, a custom package may be better suited.
Slow movers. If long approval chains or lack of time prevent feedback within 12–24 hours, a custom package may be better suited.
Pixel perfectionists. If you think you might require long cycles of back-and-forth revision, don't worry! I've got love for you - but please investigate my custom website packages instead 😉
The WW process (inspiration → concept → homepage → build) has been refined over years specifically to minimise final build revisions - with review checkpoints provided at each step.
In a one-week timeframe, one major round of final design revisions is supported. Extra rounds revisions can be booked at the standard, very competitively-priced day rate.
FAQs
Done with looking underdone?
Launch a site you’re proud to share. Unlock a new era of growth and opportunity for your business.
Done with looking underdone?
Launch a site you’re proud to share. Unlock a new era of growth and opportunity for your business.
Done with looking underdone?
Launch a site you’re proud to share. Unlock a new era of growth and opportunity for your business.