DIGITAL STUDIO · SYDNEY
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84.279 50.003 80.852 51.461 76.653 52.02 C 73.424 52.449 70.026 52.253 64.607 51.323 C 60.037 50.538 59.329 50.431 57.257 50.21 C 52.195 49.671 47.58 50.16 43.232 51.699 C 41.768 52.217 41.743 52.22 42.182 51.847 C 44.502 49.873 48.55 48.045 52.232 47.308 C 56.245 46.506 59.812 46.503 66.857 47.298 C 76.744 48.414 82.653 48.014 87.857 45.877 C 88.724 45.521 89.487 45.221 89.554 45.211 Z M 10.717 62.075 C 11.632 62.48 12.71 63.276 12.703 63.541 C 12.7 63.638 12.307 64.148 11.831 64.675 L 10.964 65.634 L 10.298 65.15 C 9.429 64.518 8.792 64.26 7.827 64.146 C 6.045 63.937 4.402 64.832 3.61 66.445 C 3.236 67.208 3.183 67.485 3.183 68.666 C 3.184 70.247 3.47 71.02 4.399 71.949 C 5.933 73.483 8.118 73.606 10.072 72.268 L 11.019 71.619 L 11.946 72.554 L 12.872 73.489 L 12.203 74.106 C 9.486 76.611 4.74 76.508 2.113 73.889 C 0.522 72.302 -0.28 69.777 0.089 67.519 C 0.283 66.329 0.865 64.952 1.552 64.055 C 2.459 62.871 4.37 61.76 5.957 61.495 C 7.419 61.25 9.397 61.492 10.717 62.075 Z M 123.707 68.58 C 123.707 74.139 117.944 77.582 112.81 75.089 C 110.846 74.135 109.339 72.032 108.984 69.749 C 108.399 65.99 110.844 62.432 114.567 61.625 C 119.42 60.572 123.707 63.834 123.707 68.58 Z M 16.457 61.691 L 26.807 61.691 L 26.807 64.241 L 19.307 64.241 L 19.307 67.235 L 22.645 67.276 L 25.982 67.316 L 25.982 69.866 L 22.982 69.899 C 21.332 69.917 19.828 69.934 19.64 69.937 C 19.303 69.941 19.298 69.966 19.34 71.478 L 19.382 73.016 L 23.17 73.056 L 26.957 73.096 L 26.957 75.641 L 16.457 75.641 Z M 30.707 61.691 L 33.634 61.691 L 35.659 64.346 C 39.229 69.029 40.189 70.241 40.328 70.241 C 40.406 70.241 40.459 68.665 40.451 66.528 C 40.443 64.487 40.441 62.563 40.447 62.253 L 40.457 61.691 L 43.307 61.691 L 43.307 75.641 L 41.995 75.635 L 40.682 75.629 L 37.457 71.351 C 35.684 68.999 34.157 66.976 34.066 66.857 C 33.974 66.738 33.856 66.641 33.803 66.641 C 33.751 66.641 33.707 68.666 33.707 71.141 L 33.707 75.641 L 30.707 75.641 Z M 46.757 61.691 L 58.152 61.691 L 58.242 62.052 C 58.292 62.25 58.31 62.841 58.283 63.364 L 58.232 64.316 L 53.957 64.399 L 53.957 75.641 L 50.957 75.641 L 50.957 64.391 L 46.757 64.391 Z M 61.607 61.691 L 72.107 61.691 L 72.107 64.241 L 64.607 64.241 L 64.607 67.241 L 71.219 67.241 L 71.176 68.553 L 71.132 69.866 L 69.407 69.889 C 68.459 69.902 66.991 69.919 66.145 69.927 L 64.607 69.941 L 64.607 73.091 L 72.257 73.091 L 72.257 75.641 L 61.607 75.641 Z M 76.007 61.691 L 79.817 61.691 C 83.199 61.691 83.734 61.724 84.595 61.99 C 86.577 62.602 87.597 64.052 87.604 66.266 C 87.611 68.187 86.785 69.606 85.226 70.349 C 84.941 70.485 84.707 70.65 84.707 70.716 C 84.707 70.782 85.416 71.876 86.282 73.148 C 87.149 74.42 87.857 75.504 87.857 75.556 C 87.857 75.608 87.106 75.632 86.186 75.608 L 84.515 75.566 L 83.017 73.353 L 81.519 71.141 L 79.007 71.141 L 78.974 72.453 C 78.938 73.86 78.901 74.955 78.874 75.378 C 78.859 75.609 78.683 75.641 77.432 75.641 L 76.007 75.641 Z M 93.557 61.691 L 96.407 61.691 L 96.407 67.241 L 102.407 67.241 L 102.407 61.691 L 105.257 61.691 L 105.257 75.641 L 102.407 75.641 L 102.407 69.941 L 96.407 69.941 L 96.407 75.641 L 93.557 75.641 L 93.551 71.253 C 93.547 68.84 93.543 66.022 93.54 64.991 C 93.537 64.128 93.539 63.266 93.547 62.403 Z M 127.307 61.691 L 130.291 61.691 L 132.062 64.688 C 133.036 66.336 133.9 67.664 133.982 67.638 C 134.065 67.612 134.934 66.263 135.914 64.641 L 137.695 61.691 L 140.828 61.691 L 140.732 75.641 L 137.957 75.641 L 137.957 71.057 C 137.957 68.417 137.901 66.508 137.824 66.556 C 137.751 66.601 136.863 67.923 135.852 69.493 C 134.841 71.063 133.973 72.308 133.923 72.259 C 133.873 72.209 133.022 70.919 132.032 69.392 C 131.042 67.864 130.171 66.62 130.096 66.627 C 130.018 66.635 129.952 68.555 129.942 71.103 L 129.924 75.566 L 128.616 75.609 L 127.307 75.653 Z M 144.857 61.691 L 154.907 61.691 L 154.907 64.241 L 147.547 64.241 L 147.59 65.778 L 147.632 67.316 L 150.782 67.344 L 153.932 67.373 L 153.976 68.579 L 154.019 69.785 L 147.632 69.866 L 147.547 73.091 L 154.907 73.091 L 154.907 75.641 L 144.857 75.641 Z M 113.186 65.391 C 112.148 66.484 111.721 67.933 111.996 69.423 C 112.413 71.678 113.885 73.054 116.042 73.202 C 117.862 73.328 119.462 72.401 120.267 70.753 C 120.792 69.68 120.846 68.066 120.398 66.872 C 119.953 65.686 118.896 64.638 117.824 64.32 C 116.008 63.781 114.353 64.163 113.186 65.391 Z M 81.07 64.264 L 79.007 64.207 L 79.007 68.615 L 81.07 68.511 C 83.887 68.369 84.46 68.063 84.643 66.605 C 84.746 65.788 84.372 65.036 83.658 64.623 C 83.218 64.369 82.8 64.311 81.07 64.264 Z M 88.441 81.95 C 88.78 82.14 89.057 82.347 89.057 82.41 C 89.057 82.473 88.898 82.709 88.704 82.935 L 88.35 83.346 L 87.949 83.031 C 86.58 81.954 84.506 82.959 84.508 84.699 C 84.51 86.439 85.99 87.316 87.69 86.584 L 88.478 86.245 L 88.793 86.56 C 89.069 86.836 89.082 86.906 88.895 87.131 C 88.512 87.594 87.528 87.934 86.562 87.938 C 85.181 87.943 84.168 87.378 83.62 86.299 C 82.612 84.314 83.455 82.328 85.606 81.622 C 86.275 81.403 87.776 81.576 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COMMON PROBLEMS
Your expertise isn't the bottleneck. Your digital toolstack is.
About
Hi, I'm Alex Kelso
If you're reading this, the digital side of your business is probably stressing you out. A website that needs some love, or a Google Business Profile that isn't showing up. Either way, I'm waging there's a pile of admin you've been putting off for months. I get it.
Uptrak is a one-person studio in Sydney. I'm not an agency, which means no overheads and no handing you off to a junior. I run lean with two dozen Claude agents working around the clock, and when the work needs a human touch I bring in a close network of designers, photographers and videographers I trust.
My philosophy is empowerment. This typically means building low-touch systems that run your digital side quietly in the background, showing you what's working, and hand you the keys so you can run it yourself, with or without me.
13 Years experience in online sales
$10M+ sales revenue generated
100+ Websites & eCommerce stores launched
60+ clients served
services
Here are some of the ways I help my partners.
Local SEO
Get found by the locals searching for your exact service
Compounding search designed to get you ranking on Google Maps, Search and AI platforms - for your immediate suburbs and even beyond.
Google Business Profile setup and ongoing management
Service and Suburb landing pages built to get you ranking locally
On-page fixes, tracking, and plain-English reporting
CONVERSION-OPTIMISED WEBSITES
Modern Websites that engage and convert
Framer websites and conversion design that earn the click instead of just looking good.
Custom Framer & Webflow website builds
Conversion-focused page design and copy
Booking flows, enquiry forms, and tracking setup
AI systems & automations
Recover hours every week with a second brain and a squad of personalised agents
AI systems and workflow automation that quietly handle the admin you've been doing manually.
Claude-powered workflows for content, reporting, and research
Booking, follow-up, and review automation
Custom tools built for your specific weekly admin
how it works
Need a hand?
Step 1
Get in touch
Book a call or send me an email. Tell me a bit about your business and what's not working. I'll get cracking on a free SEO audit.
Step 2
Meet Up (20 mins)
I'll audit your site before we meet, then walk you through what I found in a 20 minutes virtual call. No matter what, you'll leave that meeting with a checklist of low-hanging fruit SEO & website wins.
Step 3
Kick it off
If we're a good fit, I'll send a proposal within a day or two of our meeting. Sign off and we'll lock in your project or retainer and get cracking.
