SOUND FAMILIAR?
They'd choose you, if only they could find you.
THE SEARCH TEST
"I looked us up the other day, and we weren't there."
You searched for your exact service, you scrolled, and you weren't there. Not on the map, not in the list below it, not one suburb over, maybe not even on premises. Meanwhile, that competitor around the corner who only opened two years back is showing up everywhere.
RENTING, NOT OWNING
"The day I stop paying for ads, the phone goes quiet."
The ads have worked, no question. But the moment you pause them, it goes quiet, and you're back where you started. You've been renting your way to the top of Google. You'd rather own a place up there that can bring business in even after the budget's switched off.
LOST FOR LIFE
"The place up the road is getting calls that should be mine."
In your line of work, people typically settle on the first trustworthy provider they find, and seldom go looking again. This means one missed search can be ten years of visits handed to someone else - and it's a cost being paid quietly, every week.
NOTHING TO SHOW
"We paid an agency for months, and I'm still not sure what we got."
So far as you can tell, all you got was a few blog posts that nobody has ever read. Every month a report landed full of technical charts that looked good at the time, but at the end of the day, the results never came in and you're still not really sure what you paid for.
Tripling Sales with SEO amidst a website migration
Active Health Clinic's digital presence was fragmented across multiple WordPress websites - making everything hard to manage and impossible to scale. We migrated them to a unified Shopify store and rebuilt their SEO foundations. Below are the monthly results from the following three months:
3.2x
Website Traffic
3X
eCommerce Orders
600+
Organic keywords ranked
$4,948
Paid Traffic equivalent value of extra keyword traffic
SEO consultant Sydney
You've got a business to run, not an ever-changing algorithm to learn.
Hey, I'm Kelso.
Most owners I work with didn't study to become SEO experts, and they shouldn't have to. You're good at what you do. The trouble is the rules change daily now, across search, the local map pack, and AI answers, on Google, Bing, ChatGPT, Perplexity and Apple Maps…
And now that everyone's talking about GEO and AEO - keeping up with the jargon alone is exhausting.
Most agencies like to keep you confused, overwhelmed, and dependent on them to traverse everything. I pride myself on doing the exact opposite.
Uptrak exists to stay on top of all the changes, and to break things down into plain terms you can understand. I can also tell you that good SEO has always come down to a handful of foundational principles, and they're the same exact principles underpinning AI search today. I can teach them to you, build your SEO foundations, and empower your team to run everything in-house, long-term, with or without me.
13 Years experience in online sales
$10M+ sales revenue generated
100+ Websites & eCommerce stores launched
60+ clients served
THE SEO FLYWHEEL
THE PAYOFF
What changes once your SEO Flywheel is turning
The phone starts ringing with people who found your Google business profile
Less time explaining what you do to callers
Your lesser-known services start to generate enquiries.
You start to capture locals who might otherwise have found your competitors.
Conversions get a boost meaning you start to convert more of the traffic you already have.
You stop losing business to small, fixable problems on your site you couldn't see.
You start to see traffic trickling in from new sources, including AI platfroms.
HOW IT WORKS
The SEO sprint process, in three steps
Step 1
Meet & Greet (20 mins)
We meet, and I walk you through a free SEO assessment. You leave with a clear list of what's holding you back, which pages it's on, and how to fix it. If it's a good fit, I'll share a proposal and contract.
Step 2
Plan the work
Whatever package you go with, we start by planning your sprint(s) out together first. You'll get access to a client portal where you can access some structured tasks (i.e. upload media, strategy docs, presentations etc) and answer a questionnaire about your business.
We agree what we're doing, task priorities, and how we can best collaborate, so the whole thing has a shape before any work starts.
Step 3
Work the plan
Then we get to work and build the plan out, sprint by sprint, piece by piece. You see each part as it goes live and get plain-English reports and video walk throughs at the end of each sprint, so you never feels like our efforts exist in a black box.
Ready to get started?
THE LONG GAME
A long-term, consistent flow of local customers
Word of mouth built your business, and it's not going anywhere. Building the foundation for a strong organic presence offers a steadier kind of security that continues paying off for years to come.
Over time, your new calls stop depending on this month's ad budget or who happened to pass on your name. You build a steady, predictable stream of customers who find you on their own, the kind of pipeline you can actually plan growth around.
While I can't guarantee page one for everything in six months, I can promise that I'll do everything best practice, keep abreast of the SEO/AI changes and translate them for you, work my butt off, and share every system I build for you. If that's the kind of partner you're after, I'd love to work with you.
a crash course on google business OPTIMISATION
What are Google Business Profile (GBP) Local Pack results?
When someone searches "physio near me" or "accountant Bondi", Google shows a map with three GBP listings before anything else. This is the 'Local Pack'. The businesses in those top three spots capture nearly half of all clicks for 'localised' searches. Everyone below them is largely invisible.
42% of all local search clicks go to the top 3 GBP results (Backlinko, 2024)
126% more traffic for businesses in ranks 1-3 vs those ranked 4-10 (SOCi, 2026)
80% of consumers search for a local business online at least once a week (SOCi, 2024)
What does a GBP growth strategy look like?
There are more than a few ways to skin this cat, but at a high level:
Now: fix up core SEO & Google Business Profile (GBP) issues. Build strategic landing pages with strategic, local keywords & content.
~3-6 months: target rank 1-3 in local pack for your primary business category/categories as many suburbs back as is practical.
Beyond: optimise reach for secondary categories & offers.
PRICING | local SEO agency Sydney
Strategic investments, no surprises
Each price below is a fixed-scope starting point. You start with a project, and what we find shapes the Flywheel plan that follows.
Fit Check
This isn't for everyone
I'd rather be straight with you than sell you something that won't work. Here's who a Website Sprint suits, and who it doesn't.
We're a good fit, iF:
You run a medical or allied health clinic, or a professional services firm, as a small team or solo-operator.
You're collaborative and open to guidance on SEO, design, strategy and conversions.
You're comfortable making decisions quickly.
You can commit the time and energy to build the search presence your work deserves. Timely feedback, sometimes within 24-48 hours is needed to keep things on track.
You're ready to roll up your sleeves. You (or an appointed team member) will work through a series of portal guides and videos, and provide assets like content, testimonials and imagery.
WE're probably not a good fit, if:
You're a bargain hunter. A Website Sprint is about delivering very high quality, fast, not the lowest price on the market.
You're a slow mover. For example, If your company requires long approval chains, board votes on every decision, or you don't have capacity to turn around feedback quickly in the delivery window.
You want to be completely hands-off. Although this is largely a done for your service, to get the best results, I'll need you to help steer to steer the strategy and execution.
You expect guaranteed rankings or overnight results. Good SEO takes a few months to build, and nobody honest can promise you page one. If you're after a magic bullet, this isn't it.
Your website is too old or locked-down to build on. Some platforms won't allow the pages and fixes good SEO needs. If that's the case, we'd sort the website out first, before any SEO is worth doing.
FAQ
Things clients like to ask
How long does local SEO take to work?
I've paid an agency before and got reports but no patients. How is this different?
Do you guarantee rankings or results?
Where do I start?
Can I just do a one-off project, or do I have to commit to the monthly plan?
What's the difference between SEO and local SEO?
How do I know whether I need local SEO or Google Ads?
Will this work with my existing website?
What's a suburb landing page, and how is it different to a service landing page?
Is your work AHPRA-compliant?
Contact