Problem
The jobs you keep putting off are quietly costing you.
STALLED LAUNCHes
"My new offer's ready, but there's still nowhere to send people."
You've got a new offer, and a decent website, maybe even buyers lined up, but you can't bring yourself to drop a whole day relearning your website builder to build the page.
TECH OVERWHELM
Every time I try to tackle it, I get buried and lose hours."
There are too many things on the list which you don't know where to start, or will require you re-learning old systems. The times you've jumped in to fix something, you've lost an afternoon and come out more tangled than before.
missed opportunities
"I know we're losing business. I just don't know what to prioritise"
Maybe your traffic's tailed off, and you're not sure if it's your SEO slipping or a Google Ads issue. Or maybe the traffic's fine, but hardly any of them turn into sales, because the site is clunky, dated or non-mobile responsive.
QUIET RISK
"I'm feel like we're probably not compliant…."
The privacy policy, the cookie consent, the analytics that may or may not be set up right. You're not certain any of it's done properly, and it's the kind of exposure that stays invisible until the day it isn't. So it sits there, a small open risk you keep meaning to close.

FREELANCE WEB DESIGNER SYDNEY
Delegate your mess to a pro who knows what to do with it.
Hey, I'm Kelso.
I run Uptrak as a one-man studio here in Sydney.
I launched VIP Days to help my clients with the tasks that don't neatly fit into a big project or a scoped retainer.
A VIP Day is your day to get whatever you need done fast - whether that's a new website page, a new email welcome sequence, an email sequence, Zapier automation, cookie banner, Google Ads fix or an SEO clean up.
Every day ends with a complete video training handover, so you can manage what we built yourself. No lock-ins, no account manager holding the keys.
13 Years experience in online sales
$10M+ sales revenue generated
100+ Websites & eCommerce stores launched
60+ clients served
VIP DAYS
Everything you've been putting off, handled in a day.
A focused half-day or full-day with me, focused around the most pressing digital tasks on your list - and live before the sun's down.
Here are some of the things we can tackle:
Strategy & Consulting
Audit your digital tool stack
Identify opportunities for automation
Identify gaps in your sales funnels
Getting found & growing
Build a page for your new offer
Set up a new funnel
Set up your Google Business Profile
Pick off some quick SEO wins
Set up that company blog and start posting those articles and case studies
Fixing & optimising
Make your key pages responsive on mobile
Speed up slow pages
Sort out those pesky Google Search Console penalisations
Resolve Issues with your Google Ads account
Fix broken forms, links, and conversion tracking tracking
Close any privacy and cookie gaps
Automating Emails & follow-up
Set up a welcome sequence for new subscribers
Win back those leads who went quiet
Set up booking reminders and appointment follow-ups
Tracking performance
Set up Google Analytics and Tag Manager
Track your ad conversions
Add heatmaps and session recordings
Get a plain-English performance summary
Streamlining operations
Set up your CRM properly
Build Claude-powered automations
Add an AI assistant trained on your business
Map and document your key processes
Ready to get started?

THE PAYOFF
What's different by the end of the day.
You're live. That offer or idea you've been sitting on is finally working for you.
Off your hands. The thing that usually swallows your afternoon got handled without you touching it.
Sales leaks now plugged. You finally know where you were losing business, and it's fixed.
You're covered. The issues and risks you kept meaning to deal with is closed off and out of your head.
You can run it. Every change comes with a video walkthrough, so you or your team can handle it from here.
Hours back. The time the manual way was costing you every week is yours again.
THe team
I use AI to do in minutes and hours what used to take a small team weeks. Below is a line up of my senior advisory team of Claude agents.
They typically handle all of the initial grunt work, repeatable tasks and heavy lifting (i.e. research, first drafts, data analysis etc) to get things 80% of the way done very quickly. I direct them, check their work, refine the remaining 20% and put my name on everything that ships.
Nothing reaches you on autopilot. What you get is senior-level work at the pace of a full team, from one person who stays accountable for the result.
In your corner
Your own digital department, booked by the day.
A VIP Day gives you ad-hoc access to a digital marketer and full stack developer - the kind of support most businesses only get by signing a retainer. Just book one in whenever a job pops up, and skip the lock-in.
Every VIP Day ends with video training on both the work I've built as well as how your own systems are set up. So, next time your team runs into a challenge, they'll be empowered to make changes or resolve issues in-house.
PRICING
Pick the length that fits your backlog
Every job's a different size, so a VIP Day comes in two lengths, with the same focus and standard either way.
half day (4 hrs)
$549
+GST
Best for one focused job.
what's possible
A new sales landing page, built and live
A batch of niggling fixes cleared off
Your Google Business Profile sorted
Configuring an automation
Build a brand style guide
Add new imagery & styles to your website
Technical SEO Cleanup
full day (8 hrs)
$899
+GST
Best for bigger builds, or knocking out several jobs at once.
what's possible
Launch a new blog, careers section, or a single page website
Configure a new sales funnel, complete with professionally-designed email sequences
On-site photo + video shoot
Build a complete automation, end-to-end - complete with training (i.e. blog posting, social newsletter research & generation)
Configure & test Google Conversion tracking for paid ads outreach
Set up a cookie banner + policies
Fit Check
A VIP Day isn't for everyone.
I'd rather be straight than sell you something that won't work. This is who it suits, and who it doesn't.
We're a good fit, iF:
You run a clinic, small business, practice, consultancy, or online store, and you want expert help fast
You've already got things up and running, and just need one or several specific tasks done.
You're clear on the scope, and can provide me with all of the context and platform access I need.
You, or one of your team, can be available for a quick kick-off and asynchronous check-ins throughout the day.
You're ready to move quickly and make decisions on the day
WE're probably not a good fit, if:
You need a 5+ page website built from scratch. That's what the SMB website package is for.
Unavailable. On the day, I'll need asynchronous access to you, or an assigned contact who can grant me account access and make decisions.
You want long, open-ended rounds of revision. VIP days are delivered on a non-deliverable basis. I'll get through as many tasks as I possibly can in the time-frame allocated, and share a handover video at the end so you can take over from there. Any tasks remaining from the day can be tackled with another VIP day.
You're choosing on price alone. A VIP Day offers high-quality output done fast.
FAQ
Common questions about web support and VIP Days.
Will I be stuck on a call all day?
How does scoping work, and how accurate is the upfront estimate?
What happens if we don't get through everything in the day?
How and when do I pay?
My problem isn't a website. Can a VIP Day still help?
Why would I use ad-hoc VIP Days, instead of paying an agency on a retainer?
Should I book a half-day or a full-day?
What platforms and tools do you work with?
Something on my site is broken. How fast can you fix it?
Do you only work with businesses in Sydney?
What do you need from me before the day?
Contact


























