SOUND FAMILIAR?
The practice runs on you, and you've run out of more to give.
THE ROLLERCOASTER
"One month we're slammed, the next it's dead, and I can't tell you why."
You can't plan around it. A big month makes you think you've cracked it, then a quiet one wipes that out. There's no system underneath the good months, so you never quite trust them to last, and the back of your mind is always doing the maths on the slow weeks.
IT ALL RUNS THROUGH ME
"If I'm not the one driving it, nothing comes in."
Every new patient, every bit of marketing, every decision traces back to you. The practice grows when you push and stalls when you stop. So the only real lever you've got left is your own hours, and those ran out a while ago.
STILL ON THE LIST
"I keep meaning to sort the marketing out."
You're in the rooms all day. By the time the admin's done, marketing is the thing you'll get to next week, and next week it's the same. It's not that you don't care. There's just never a clear moment, and no one whose actual job it is.
BURNED BEFORE
"I've paid for this before and couldn't tell you what I got."
There was the agency, or the SEO person, or the freelancer who went quiet. Reports turned up that you couldn't read. Money went out and nothing in the practice visibly changed. So now, even though you know you should do something, the last time is sitting right there in the way.
IT'S NOT ON YOU
You shouldn't have to become a marketer to grow your practice.
Hey, I'm Kelso.
I've worked with a lot of clinic owners sitting exactly where you are: flat out with patients all day, then doing the growth side themselves at night, quietly aware the whole thing leans on them.
I know what it's like to be the person a business runs through, and I know how to take that weight off you. You're not behind because you got something wrong. The growth work has just had to wait in line behind the mission critical stuff.
This is the full version of what I do, and what I'm offering here is a partnership. I help you navigate the next stage of your businesses' growth journey, by guiding the strategy and actually getting my hands dirty in the execution myself. So, you're not left with a plan and no one to run it.
13 Years experience in online sales
$10M+ sales revenue generated
100+ Websites & eCommerce stores launched
60+ clients served
CLINIC GROWTH SPRINTS
One plan for your clinic's growth, delivered with focused quarterly objectives
It starts with a strategy project. You wouldn't prescribe before assessing, so I go deep into your business, your patients, your numbers and your market, then build a plan for your next twelve months.
That plan breaks the year into four themed quarters, each with its own focus and its own targets, sequenced to where your clinic is now. For each quarter, we target the highest leverage opportunities likely to move the needles on predefined KPIs.
The four growth pillars
Here's one example of a twelve-month roadmap. Yours is sequenced to the needs of your clinic, but our quarterly objectives will always circulate the same four themes: activation, acquisition, retention+referrals, and revenue.
Q1 | activation
Fix conversion leaks
The visitors you already get, turned into booked appointments instead of leaking away.
typical kpis
Conversion rate · Booking rate · Bounce rate
TOOLS & PLATFORMS
WEBSITE BUILDER
Microsoft CLARITY
A/B TESTS
GA4 / Conversion Tags
Q1 | acquisition
Get more traffic
The right patients finding you the moment they search for your service nearby.
typical kpis
Website visitors · Clicks · Local rankings · New enquiries
TOOLS & PLATFORMS
SEO, GEO, AEO
Google Ads
Blog & Social
Google Business Profile
Q3 | retention & referrals
Harvest existing audiences
The patients who already know you, brought back and turned into referrals.
typical kpis
Repeat bookings · Reactivations · Reviews · Referrals
TOOLS & PLATFORMS
Email marketing
Onboarding Sequences
Reactivation Campaigns
Q4 | revenue
Boost operational efficiencies
Automating systems to minimise costs (time + money), reduce errors and improve experiences.
typical kpis
Hours saved · No-shows reduced · Cost per booking · Lifetime value
TOOLS & PLATFORMS
CRM / Patient MGMT Platform
Claude
Zapier / Make
THE PAYOFF
What changes when your business takes control of its growth
A book you can predict - filled by a system instead of by your own energy.
The practice keeps filling - even when you're not the one driving it.
Past patients back in - the people who already know you, brought back rather than left to drift.
Hours of admin gone - handed to systems that run quietly in the background.
Room to grow the team - bring on a clinician without it being a gamble.
One partner, clear reporting - someone owns it, and you can see what actually moved.
HOW IT WORKS
From first call to ongoing partner, in three steps
It starts with a low-risk roadmap, so you walk away with a real plan whether or not we go further.
STEP 1 | meet & greet
The first call
A short call about your clinic, your goals, and where the gaps are. I'll take a quick look at how you show up online beforehand. If it looks like a fit, I'll send a proposal for your roadmap.
STEP 2 | Plan the work
The Digital Strategy Roadmap
A research project where I go deep on your clinic, your market, your competitors and your numbers, then build a prioritised plan that names the highest-value fixes and the order to tackle them, mapped to your goals.
It's the low-risk way to see how we work together, and you own all of it either way, the competitive analysis, the SEO and keyword research, the lot.
If we're not the right fit, you keep the plan and take it anywhere. No hard feelings.
STEP 3 | work the plan
Sprints, and handover
If the roadmap shows we're a good fit, I'll send a proposal to deliver it together.
You can bring me on for three, six or twelve months, working through the plan one quarter at a time.
After each one I hand you what I've built, with the training to run it in-house. You stay in control, and I'm on call.
Ready to get started?
Contact
Let’s Talk
A practice that fills its own schedule, and stays in your hands.
Right now you're playing defense. You react and turn on ads in quiet weeks, and it feels like you're holding everything together yourself.
Once your growth plan starts to kick in though, little things start to change. Patients start finding you organically even when ads are off. They come back more regularly, and their friends start showing up.
At a certain point, you realise you can start playing offence. You can bring on an extra clinician and cut back your own days in the chair. Things keep running even when you're not in the room, which means more evenings at home with your family.
This is a real partnership, so I only take on a couple of clinics at a time. It's strategic, hands-on work, which means you get a lot of my care, time and attention.
FIT CHECK
A growth partnership isn't for every clinic.
I'd rather be straight with you than sell you something that won't fit. Here's who this suits, and who it doesn't.
We're a good fit, if:
You run an established clinic with patients and revenue, and you want to grow without simply working more hours.
You want one strategic partner to steer the plan and own the high-leverage work, not another vendor to line-manage.
You have one or two people in-house who can share the load and learn to drive the marketing and sales systems we build along the way.
You're available to make key decisions fast turnarounds and are open to learning.
I have access to a team member, who has the authority and capacity to take over copy drafts, and polish them from 90% to 100%. This work involves building lots of website pages, and hasn't been priced to accomodate long rounds of feedback.
We're probably not a good fit, if:
You're just opening or pre-revenue. This is built to grow a practice that's already working, not to launch one from scratch.
You want an agency that does everything while your side stays hands-off. This is a partnership, and it is equally centered around growth, as it is on empowering your team to self-manage with powerful new tools and systems
You want someone to run your social media. I build the systems to speed it up and analyse it, but the filming and posting stays with your team. If needed, can refer you to specialists.
You want Meta or TikTok ads as your main channel. In my experience they're 'interruptive' and tend to underperform Google Ads. When Meta ads genuinely make sense, I bring on partners who specialise in it.
You're shopping on price, or you're a corporate-owned chain where the marketing calls are made elsewhere. This is senior work for owners serious about growth.
FAQ
