Sydney Website Designer

More bookings, less selling.

I build conversion-optimised websites that do most of the selling for you. This means more enquiries from existing visitors, and more leads showing up pre-sold.

Sydney Website Designer

More bookings, less selling.

I build conversion-optimised websites that do most of the selling for you. This means more enquiries from existing visitors, and more leads showing up pre-sold.

Sydney Website Designer

More bookings, less selling.

I build conversion-optimised websites that do most of the selling for you. This means more enquiries from existing visitors, and more leads showing up pre-sold.

SOUND FAMILIAR?

The traffic's there, but the phone isn't ringing like it should be.

that nagging feeling

"Something's off. I just don't know what or where to look.

You can feel the site isn't pulling its weight, but you couldn't say exactly why. So it stays on the list, another thing you mean to sort out and never quite get to.

WASTED AD SPEND

"I'm paying for clicks that go nowhere."

You can see the visits landing. What you can't see is any of them turning into a call or an enquiry. The money goes out; the interest never comes back.

QUIET WEEKS

"Where did everyone go?"

It's gone quiet, and you can't quite put your finger on why. Maybe fewer people are coming through, maybe the same as always. Either way the phone barely rings and the calendar's emptier than it should be.

EVERY NEW LEAD

"Why am I doing all the convincing?"

Those do reach out arrive cold and full of questions. You end up making your whole case from scratch every time - explaining things that could easily have been explained to ahead of time.

A person with short hair and a casual black t-shirt sits on a modern, gray sofa in a stylish office space, exuding a friendly and approachable demeanor.

IT'S NOT YOU.

You just need website that makes people want to book you. Something that opens doors instead of slowing you down.

Hey, I'm Kelso.

Most business owners and clinicians I meet don't want to become marketers. They want the digital side handled, without signing up to something they can't get out of, or becoming dependent on an agency that keeps them in the dark while passing on their overheads.

My passion is helping clinics and small businesses ditch their agency. My whole ethos is built on transparency and empowerment. I build No-Code websites and systems that are low-touch, easy to run, and give you access to all the support and video training you need to manage everything yourself. No lock-ins or getting trapped because your account manager holds all the keys. You stay in full control of your own digital setup.

Uptrak is my small Sydney studio, and a website is usually where my partnerships start. From there I can help draw more traffic in (SEO, Paid ads etc) and take friction out of the work behind the scenes (AI, Claude, automations).

13 Years experience in online sales

$10M+ sales revenue generated

100+ Websites & eCommerce stores launched

60+ clients served

WEBSITE SPRINTS

A new, user-friendly website, that wins people 'on sight'.

A new, user-friendly website, that wins people 'on sight'.

Uptrak's Website Sprints are focused blocks of work with one job: to build you a high-quality website, fast, without the open-ended timelines and runaround of a typical agency project.

How long it runs depends on what you need. Something modest can be done in a single day. A larger build might run two weeks, or a series of sprints for something extensive.

Either way, you'll walk away with a powerful, no-code website that radiates authenticity, expertise and trust. The kind that gets visitors excited to work with you before they've even hit book.

Uptrak's Website Sprints are focused blocks of work with one job: to build you a high-quality website, fast, without the open-ended timelines and runaround of a typical agency project.

How long it runs depends on what you need. Something modest can be done in a single day. A larger build might run two weeks, or a series of sprints for something extensive.

Either way, you'll walk away with a powerful, no-code website that radiates authenticity, expertise and trust. The kind that gets visitors excited to work with you before they've even hit book.

A smiling woman in a blue polo shirt is standing by a window, talking on a smartphone with modern city skyscrapers visible in the background, reflecting a professional and urban environment.
A smiling woman in a blue polo shirt is standing by a window, talking on a smartphone with modern city skyscrapers visible in the background, reflecting a professional and urban environment.
Three people are engaged in a discussion, smiling and looking at a tablet inside a bright, modern office space with large windows and contemporary architecture.

THE PAYOFF

What changes when your website finally pulls its weight

More booked work from the traffic you're already getting

You multiply the impact of each dollar spent on ads and marketing

You attract more of your ideal audience

People show up pre-warmed and informed

You can send it to people with pride

You can respond faster to new opportunities as they pop up

HOW IT WORKS

The website sprint process, in four steps

Step 1

Talk it through (20 mins)

It starts with a quick SEO and conversion audit of your current site, then a quick call to talk through your goals. If we're a good fit, I'll send a proposal and contract, and we'll lock your project into the calendar.

Step 2

Map it out

Before any design, we go deep on your brand. You'll get access to a client portal, and in there, you'll work through a few tasks and complete a focused questionnaire. Together, we'll pin down your tone of voice, visual style, who you're really for, and the journey people take to booking you. From there, I map your sitemap and share a brand and website strategy plan for your signoff.

Step 3

Build it up

This part, I've refined over years to keep revisions low and momentum high. I build your home page first, so you can react to real design and copy before we go further. Your feedback there shapes the rest. Then I set about building the rest of the site, setting it live, wiring up your analytics and recording your video training and handover guides.

Step 4

Hand it over

Once you're live, I hand you the keys. You get comprehensive video training that walks you through managing every part of your site, so you're never dependent on me to make a change. And if you ever want more, from Google Ads to local SEO to Claude-powered automations, it's all here when you need it.

A group of three colleagues engaged in a collaborative discussion at a modern office workspace, focused on a computer screen displaying data, with large windows in the background providing natural light.
A person wearing a light-colored long-sleeve shirt and a yellow cap with text is smiling against a solid blue background.

"Kelso was so helpful in help me achieve exactly what I wanted for my website. You can tell he really knows his stuff. I felt in very good hands. Everything was done professionally and promptly. I would recommend Alex to anyone!"

- Lachy Henry, Lachy Films

PROOF

What business owners say about working with Uptrak

We’ve worked with Uptrak across multiple projects and they’ve been consistently excellent. Kelso brings a rare mix of digital strategy and hands-on execution, which is exactly what you want when you’re trying to scale a business. He understands professional services marketing, translates complex concepts into digestible, practical recommendations, communicates proactively, sets clear timelines, and consistently delivers high-quality work. We highly recommend Uptrak for any professional services firm that wants a website and digital strategy they can rely on!

Profile Photo

Jonathan Cox

CEO, Stratforms

Kelso was so helpful in help me achieve exactly what I wanted for my website. You can tell he really knows his stuff. I felt in very good hands. Everything was done professionally and promptly. I would recommend Alex to anyone!

Profile Photo

Filmmaker, Lachy Films

Founder, Lachy Films

The platform Kelso built for us saves us up to a day of lost time each week, while empowering leaders across Africa to drive meaningful change. Cannot recommend higher.

Profile Photo

Geena Dunne

CEO, The Cova Project

Working with Kelso was a breeze. His quick responses and efficient work ensured everything was delivered on time and exceeded expectations.

Profile Photo

Frank Li

CEO, TBC Limited

Kelso was amazing. He tuned in to my unique offering so quickly and so astutely that he was able to produce a website that is truly 'me', and which I'm proud to share with future and present customers as well as family and friends. In business, he has successfully defined who I am.

Profile Photo

Nick Brash

Principal, Brash Solutions

Kelso completely transformed our online presence and I couldn't be happier with the results. He built our Shopify website in under a week and it looks better than I was expecting. On top of that, he sorted us out with a fresh new logo and set us up with Google Paid Ads. Everything was done quickly, professionally, and the quality speaks for itself.

Profile Photo

Alex Volfneuk

Founder, Fabulous Book Company

When we initially approached Kelso, we were struggling to scale our eCommerce operations with WordPress & WooCommerce. Alex took the time to really understand our needs, evaluated various solutions, and ultimately guided us on a complete migration to Shopify, complete with a full redesign. The entire process was seamless. His strategic thinking and attention to detail ensured we weren't just solving short-term problems, but setting ourselves up for ongoing success. His work has been instrumental in reshaping our digital strategy, and we're now in the perfect position to scale. We couldn't be happier with the outcome and will definitely continue working with Kelso into the future.

Profile Photo

Nathan Butler

Founder, Active Health Clinic

"Always quick to address any questions or complete updates where needed. If you're after a reliable and skilled web developer, I highly recommend Uptrak!"

Profile Photo

Simone Shearsby

Physio, Pureform HQ

Kelso helped us land several six-figure clients. His experience in B2B Sales, Shopify, content strategy and SEO made him an invaluable partner throughout COVID.

Profile Photo

Russell Francis

Former CTO, RLG

The website paid itself off within 12 hours of launch when the first call came in. I'm now easily found on Google.

Profile Photo

Sean Ellison

Founder, Remote Slashing Services

PROOF

What business owners say about working with Uptrak

We’ve worked with Uptrak across multiple projects and they’ve been consistently excellent. Kelso brings a rare mix of digital strategy and hands-on execution, which is exactly what you want when you’re trying to scale a business. He understands professional services marketing, translates complex concepts into digestible, practical recommendations, communicates proactively, sets clear timelines, and consistently delivers high-quality work. We highly recommend Uptrak for any professional services firm that wants a website and digital strategy they can rely on!

Profile Photo

Jonathan Cox

CEO, Stratforms

Kelso was so helpful in help me achieve exactly what I wanted for my website. You can tell he really knows his stuff. I felt in very good hands. Everything was done professionally and promptly. I would recommend Alex to anyone!

Profile Photo

Filmmaker, Lachy Films

Founder, Lachy Films

The platform Kelso built for us saves us up to a day of lost time each week, while empowering leaders across Africa to drive meaningful change. Cannot recommend higher.

Profile Photo

Geena Dunne

CEO, The Cova Project

Working with Kelso was a breeze. His quick responses and efficient work ensured everything was delivered on time and exceeded expectations.

Profile Photo

Frank Li

CEO, TBC Limited

Kelso was amazing. He tuned in to my unique offering so quickly and so astutely that he was able to produce a website that is truly 'me', and which I'm proud to share with future and present customers as well as family and friends. In business, he has successfully defined who I am.

Profile Photo

Nick Brash

Principal, Brash Solutions

Kelso completely transformed our online presence and I couldn't be happier with the results. He built our Shopify website in under a week and it looks better than I was expecting. On top of that, he sorted us out with a fresh new logo and set us up with Google Paid Ads. Everything was done quickly, professionally, and the quality speaks for itself.

Profile Photo

Alex Volfneuk

Founder, Fabulous Book Company

Alex took the time to really understand our needs, evaluated various solutions, and ultimately guided us on a complete migration to Shopify, complete with a full redesign. The entire process was seamless. His strategic thinking and attention to detail ensured we weren't just solving short-term problems, but setting ourselves up for ongoing success. His work has been instrumental in reshaping our digital strategy, and we're now in the perfect position to scale. We couldn't be happier with the outcome and will definitely continue working with Kelso into the future.

Profile Photo

Nathan Butler

Founder, Active Health Clinic

"Always quick to address any questions or complete updates where needed. If you're after a reliable and skilled web developer, I highly recommend Uptrak!"

Profile Photo

Simone Shearsby

Physio, Pureform HQ

Kelso helped us land several six-figure clients. His experience in B2B Sales, Shopify, content strategy and SEO made him an invaluable partner throughout COVID.

Profile Photo

Russell Francis

Former CTO, RLG

The website paid itself off within 12 hours of launch when the first call came in. I'm now easily found on Google.

Profile Photo

Sean Ellison

Founder, Remote Slashing Services

PROOF

What business owners say about working with Uptrak

We’ve worked with Uptrak across multiple projects and they’ve been consistently excellent. Kelso brings a rare mix of digital strategy and hands-on execution, which is exactly what you want when you’re trying to scale a business. He understands professional services marketing, translates complex concepts into digestible, practical recommendations, communicates proactively, sets clear timelines, and consistently delivers high-quality work. We highly recommend Uptrak for any professional services firm that wants a website and digital strategy they can rely on!

Profile Photo

Jonathan Cox

CEO, Stratforms

Kelso was so helpful in help me achieve exactly what I wanted for my website. You can tell he really knows his stuff. I felt in very good hands. Everything was done professionally and promptly. I would recommend Alex to anyone!

Profile Photo

Filmmaker, Lachy Films

Founder, Lachy Films

The platform Kelso built for us saves us up to a day of lost time each week, while empowering leaders across Africa to drive meaningful change. Cannot recommend higher.

Profile Photo

Geena Dunne

CEO, The Cova Project

Working with Kelso was a breeze. His quick responses and efficient work ensured everything was delivered on time and exceeded expectations.

Profile Photo

Frank Li

CEO, TBC Limited

Kelso was amazing. He tuned in to my unique offering so quickly and so astutely that he was able to produce a website that is truly 'me', and which I'm proud to share with future and present customers as well as family and friends. In business, he has successfully defined who I am.

Profile Photo

Nick Brash

Principal, Brash Solutions

Kelso completely transformed our online presence and I couldn't be happier with the results. He built our Shopify website in under a week and it looks better than I was expecting. On top of that, he sorted us out with a fresh new logo and set us up with Google Paid Ads. Everything was done quickly, professionally, and the quality speaks for itself.

Profile Photo

Alex Volfneuk

Founder, Fabulous Book Company

Alex took the time to really understand our needs, evaluated various solutions, and ultimately guided us on a complete migration to Shopify, complete with a full redesign. The entire process was seamless. His strategic thinking and attention to detail ensured we weren't just solving short-term problems, but setting ourselves up for ongoing success. His work has been instrumental in reshaping our digital strategy, and we're now in the perfect position to scale. We couldn't be happier with the outcome and will definitely continue working with Kelso into the future.

Profile Photo

Nathan Butler

Founder, Active Health Clinic

"Always quick to address any questions or complete updates where needed. If you're after a reliable and skilled web developer, I highly recommend Uptrak!"

Profile Photo

Simone Shearsby

Physio, Pureform HQ

Kelso helped us land several six-figure clients. His experience in B2B Sales, Shopify, content strategy and SEO made him an invaluable partner throughout COVID.

Profile Photo

Russell Francis

Former CTO, RLG

The website paid itself off within 12 hours of launch when the first call came in. I'm now easily found on Google.

Profile Photo

Sean Ellison

Founder, Remote Slashing Services

Contact

Let’s Talk

In a modern office space, a person in a blue shirt with a focused expression sits at a white desk, holding a smartphone and pen, in front of a laptop with blurred colleagues in the background.
In a modern office space, a person in a blue shirt with a focused expression sits at a white desk, holding a smartphone and pen, in front of a laptop with blurred colleagues in the background.
In a modern office space, a person in a blue shirt with a focused expression sits at a white desk, holding a smartphone and pen, in front of a laptop with blurred colleagues in the background.

THE LONG GAME

A website that grows with you, and stays in your hands.

Say goodbye to paying for 'website maintenance'.

When you work with Uptrak, you're not handing your business to an agency and hoping they answer the phone. Once the project's older, you'll hold the keys. When something needs to change, you'll feel capable to change it in minutes, without waiting on anyone or paying for the privilege.

And it's built to last. As you add services, move into a new area, or grow into the next stage, the site grows with you instead of holding you back. A year from now it still fits. Whatever you need next, from more traffic to the systems running quietly behind the scenes, it's ready when you are.

Say goodbye to paying for 'website maintenance'.

When you work with Uptrak, you're not handing your business to an agency and hoping they answer the phone. Once the project's older, you'll hold the keys. When something needs to change, you'll feel capable to change it in minutes, without waiting on anyone or paying for the privilege.

And it's built to last. As you add services, move into a new area, or grow into the next stage, the site grows with you instead of holding you back. A year from now it still fits. Whatever you need next, from more traffic to the systems running quietly behind the scenes, it's ready when you are.

PRICING

Transparent Solutions,
Tailored Prices

Each option below is a starting price for a fixed-scope sprint. We'll confirm your exact quote once we've scoped the build together.

MICRO (ONE-PAGER)

From

$899

A single, high-converting page to get your micro-business live in one day.

Features

One conversion-focused page, built to brief

Fully mobile responsive and tested

Connected to your domain

30-days of post-launch support

Video training so you can update it yourself

SMB Website

From

2,699

+GST

A clean, multi-page site, up to six pages, ready for you to grow into.

what you get

Everything in One-Pager

Up to six pages

Brand & website strategy

SEO & analytics config

Three months of complimentary reporting

Monthly reports and 1:1s to keep you abreast of performance & website health

SMB Website

From

2,699

+GST

A clean, multi-page site, up to six pages, ready for you to grow into.

what you get

Everything in One-Pager

Up to six pages

Brand & website strategy

SEO & analytics config

Three months of complimentary reporting

Monthly reports and 1:1s to keep you abreast of performance & website health

SMB Website

From

2,699

+GST

A clean, multi-page site, up to six pages, ready for you to grow into.

what you get

Everything in One-Pager

Up to six pages

Brand & website strategy

SEO & analytics config

Three months of complimentary reporting

Monthly reports and 1:1s to keep you abreast of performance & website health

Scale-up site

From

$4,499

A complete site, more than 6 pages, built to unlock strategic SEO and paid-ads strategies.

Features

Everything in SMB Website

More than six pages

Six months of strategic Conversion & SEO recommendations

Strategic Funnel setup & monitoring

Complete handover of AI marketing assets

A group of ten people, dressed in casual attire including matching dark blue and gray tops, are gathered in a well-lit room, sitting and standing around a brown sofa, with large windows and green plants in the background.

Tripling Sales with SEO amidst a website migration

Active Health Clinic's digital presence was fragmented across multiple WordPress websites - making everything hard to manage and impossible to scale. We migrated them to a unified Shopify store and rebuilt their SEO foundations. Below are the monthly results from the following three months:

Active Health Clinic's digital presence was fragmented across multiple WordPress websites - making everything hard to manage and impossible to scale. We migrated them to a unified Shopify store and rebuilt their SEO foundations. Below are the monthly results from the following three months:

3.2x

Website Traffic

3X

eCommerce Orders

600+

Organic keywords ranked

$4,948

Paid Traffic equivalent value of extra keyword traffic

Fit Check

Website sprints aren't for everyone.

I'd rather be straight with you than sell you something that won't work. Here's who a Website Sprint suits, and who it doesn't.

We're a good fit, iF:

You run a medical or allied health clinic, or a professional services firm, as a small team or solo-operator.

You're collaborative and open to expert guidance on design, strategy and conversions.

You're comfortable making decisions quickly.

You can commit the time and energy to launch a site that reflects the calibre of your work. Timely feedback, sometimes within 24 hours, is needed keep things on schedule.

You're ready to roll up your sleeves. You (or an appointed team member) will work through a series of portal guides and videos, and provide assets like content, testimonials and imagery.

WE're probably not a good fit, if:

You're a bargain hunter. A Website Sprint is about delivering very high quality, fast, not the lowest price on the market.

You're a slow mover. I.e. If your company requires long approval chains, board votes on every decision, or you don't have capacity to turn around feedback quickly in the delivery window.

You want an entirely 'done for you' solution. Website sprints are designed to get you a powerful, professional website quickly, then empower you to polish any minor content and design tweaks yourself/internally. It is not priced to accomodate long extended rounds of feedback and revision.

You're an online retailer. eCommerce builds are a different kettle of fish. Please reach out for custom eCommerce project quote!

FAQ

Frequently
Asked Questions

What exactly is a Website Sprint?

How long does a sprint take?

What's included in a sprint?

What if I need more than five pages, or a blog? Will a sprint still cover it?

Can you really build something high-quality so quickly?

How much upfront work is required?

What do I need to provide?

Can I request extra rounds of revision?

Do you write the copy?

Can you do my logo or branding?

Do you offer photography or video?

What website builder do you use?

Can you build in WordPress, Webflow, Wix or Squarespace?

Will my website show up on Google?

I already have a website. Can you just fix it up?

What's included in my 30 days of post-launch support?

Will I be able to update the website myself?

CTA Image

READY WHEN YOU ARE

Hand your digital mess to someone who knows what to do with it.

Fill in a short form about your business and your current setup for a free consult and actionable SEO fix hitlist.

CTA Image

READY WHEN YOU ARE

Hand your digital mess to someone who knows what to do with it.

Fill in a short form about your business and your current setup for a free consult and actionable SEO fix hitlist.

CTA Image

READY WHEN YOU ARE

Hand your digital mess to someone who knows what to do with it.

Fill in a short form about your business and your current setup for a free consult and actionable SEO fix hitlist.