Weekly Digest, August 20th 2025

G’day! Back on your screen after a short hiatus last week. I’m trialling a fortnightly cadence for these, but we’ll see how it goes.

Below is your latest batch of web tools, and mini-rants including why your buttons might be killing conversions, a WordPress horror story, and a teardown process I’ve been using to reverse-engineer any website into clean, AI-ready files.

Let’s get into it 👇

Why ‘Submit’ might be killing your conversions

A popular UX researcher broke down why small tweaks to your button copy can massively improve usability. This one’s worth a look - especially if you’re still using generic labels like “Submit” or “Yes/No” on forms.

Key points:

• Eye-tracking studies show users scan, not read. Additionally, most users only read 20% of the words on a page

• Clearer button copy = better usability, fewer mistakes and more conversions.

• Use ‘action verbs’ on buttons like Delete, Send, or Book Now to clarify what happens.

• Avoid vague labels like “Submit” or “Yes/No” to eradicate ‘guesswork’

👉🏼 Source: UX Psychology | 'How to Optimize Button Microcopy' | Dr Maria Panagiotidi

Small touches that keep clients coming back

A premium black car service operator highlights how focusing on small details, such as providing bottled water, phone chargers, and a spotless car, significantly increased repeat business. Interestingly, these small touches are mentioned by clients more frequently than the quality of the ride itself.

Novel Takeaways:

• Personalisation can outshine the core service offered.

• Investing in customer comfort could help you to save serious marketing/outreach budget.

• You can get started by setting up preference tracking systems (aka ‘feedback loops’).

👉🏼 Read the post here

Termageddon | Pay the parking ticket to avoid legal armageddon

If your site collects any personal data (contact forms, emails, analytics), you’re either already on the hook for privacy compliance laws - or you soon will be. Termageddon auto-generates privacy policies, cookie banners and disclaimers, then keeps them updated as global laws change. Just answer a few onboarding questions and you’re set.

Why it’s worth Considering:

• Covers you for changes in GDPR, CCPA, APA and more

• Avoid paying hefty fines & legal fees (some US state are now charging $10K per offence!)

• Works with any site: Framer, Shopify, Webflow, etc

Links to get you started:

• ✅ Get 10% off the US$119 Annual plan [Affiliate link]: https://policies.termageddon.com/?fp_ref=tspm

• 🔐 Want an even bigger discount? As an Agency partner, I can offer a bigger discount if you join my monthly maintenance plan. Just holler at me and we can sort something out.

Reverse Engineering Websites Into A string of GTM Resources & AI Training Artefacts

I’ve been refining a <10-minute teardown process that turns any business website into a stack of ready-to-use .txt files.

• TOV guidelines

• Business strategy overview

• Ideal Client Profile

• StoryBrand framework

• Customer journey (BDMP + Awareness stages)

Having lightweight .txt files help me kick ChatGPT back into submission to improve the overall output quality. The real power comes when pairing these .txt files with a standardised prompt library. Let me know if you want a set for your own site - they’re super useful!

TFW Your Web Design Client’s Wordpress Site Becomes an Adult Entertainment Directory

A Reddit user shared how their client’s yoga site got hijacked and filled with adult content. The smoking gun (once again): outdated Wordpress plugins exposing security vulnerabilities.

👉🏼 Read more here.

Shopify opening up new horizons (a fresh design system)

In case you weren’t aware, Shopify’s quietly launched Horizon - a major design system upgrade that makes customisation faster, smarter, and supposedly, kind of fun. The drop includes:

• 10 high-converting themes built on a flexible, block-based foundation

• AI tools that generate blocks or entire themes from a quick prompt

• A redesigned editor with faster previews and simpler controls

• Smarter Sidekick that speaks 20 languages and can share your screen

• Unified discounts across products, shipping, and orders at checkout

Word from the Framerverse

• On-Page Editing: Framer users can now edit live sites (text, images, pages) without entering via the back end.

• The Versions panel got a facelift. It’s now easier to compare and preview site revisions.

• Framer also just dropped 2 batches of new, open-sourced fonts.