Jul 28, 2025

Weekly Digest (5th August, 2025)

Passionate writer sharing insights, expertise, and knowledge on various topics to inspire and inform readers worldwide.

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Welcome to the first ever Weekly Uptrak Digest. Time’s an object so let’s get skedaddlin’.



Banner: Last Week On The Internet

Apple Eyes Off ChatGPT and Google

Reportedly, Apple is quietly assembling a team to build an AI-powered search engine that may integrate across Siri, Safari and beyond.

👉🏼 Source: TechCrunch



Banner: In Case You Ain't Reddit

Getting Rich Is Slow, Hard and Social

A software engineer shares five brutally honest lessons from years of chasing success.

  • Everything is harder and more competitive than it looks

  • You need to show up consistently if you ever want to experience ‘Luck’

  • Networking is the most important success factor

  • Plan to put in ten years before anything big happens

  • It’s okay to aim for financial security instead of extreme wealth

👉🏼 Read the post here







Banner: Kelso's Cool Tools

Avoid Giving Your Readers the ‘GPT-Ick’

ZeroGPT is a free AI detection tool that scans text and flags anything likely written by ChatGPT, GPT-4, Gemini or similar models. I use it to double-check AI-generated drafts before publishing, so I don’t get penalised in search results.

👉🏼 Try it here







Banner: Stuff I've Been Doing

Automating Lead Nurturing Email Sequences

I’m currently helping a Shopify client save time and cut down on manual work by streamlining their email communication. We’re replacing manual follow-ups with automated onboarding and transactional flows in Klaviyo.







Banner: Thank F**K I'm Not on Wordpress

Charity WordPress Theme Targeted in Mass Attacks

A vulnerability in the ‘Alone’ Charity theme has triggered over 120,000 attack attempts, allowing hackers to create rogue admin accounts and hijack sites.

👉🏼 Read the article here

Details

Date

Category

SEO

Reading

3 Min

Author

A person with light brown hair smiles slightly against a solid yellow background, wearing a simple black t-shirt.
Alex Kelso

Digital strategist

Solo studio operator in Sydney, backed by a team of Claude agents and a network of creators and marketers.

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