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Weekly Digest (5th August, 2025)
Written by
Alex Kelso
In this post:
Welcome to the first ever Weekly Uptrak Digest. Time’s an object so let’s get skedaddlin’.

Apple Eyes Off ChatGPT and Google
Reportedly, Apple is quietly assembling a team to build an AI-powered search engine that may integrate across Siri, Safari and beyond.
👉🏼 Source: TechCrunch

Getting Rich Is Slow, Hard and Social
A software engineer shares five brutally honest lessons from years of chasing success.
Everything is harder and more competitive than it looks
You need to show up consistently if you ever want to experience ‘Luck’
Networking is the most important success factor
Plan to put in ten years before anything big happens
It’s okay to aim for financial security instead of extreme wealth
👉🏼 Read the post here

Avoid Giving Your Readers the ‘GPT-Ick’
ZeroGPT is a free AI detection tool that scans text and flags anything likely written by ChatGPT, GPT-4, Gemini or similar models. I use it to double-check AI-generated drafts before publishing, so I don’t get penalised in search results.
👉🏼 Try it here

Automating Lead Nurturing Email Sequences
I’m currently helping a Shopify client save time and cut down on manual work by streamlining their email communication. We’re replacing manual follow-ups with automated onboarding and transactional flows in Klaviyo.

Charity WordPress Theme Targeted in Mass Attacks
A vulnerability in the ‘Alone’ Charity theme has triggered over 120,000 attack attempts, allowing hackers to create rogue admin accounts and hijack sites.
👉🏼 Read the article here