Weekly Digest, July 29th 2025

Welcome to the first ever Weekly Uptrak Digest. Time’s an object so let’s get skedaddlin’.

SEO is… Bigger than Ever?

Google's just had its best quarter ever, with revenues +12% YoY (April -> June). Taking a step back, it kinda makes sense. AI does a much better job of matching queries with intent, which is the core mission of search platforms. SEO's not dead. It's just morphing.

👉🏼 Source: Wall Street Journal

There’s No App for a Flat Tyre

A farmer has blasted the Reddit Entrepreneur community for building useless SaaS solutions while ignoring the endless demand for real, boots-on-the-ground, skilled services.

👉🏼 Read the post here

Dead Link Checker

60 seconds from now, you could have a full report containing all the broken links on your site. Fix them before they hurt search rankings.

👉🏼 Try it here

Content Research Automation with Make & ChatGPT

I’ve set up two automations (Using Make, OpenAI and RapidAPI) to streamline content research:

1. A Reddit scraper that pulls and summarises the week’s top posts from target subreddits.

2. A newsletter summariser that extracts the most relevant stories from my daily email digests.

Don’t worry though. I’m still drafting the content old-skool. If you don't believe me, feel free to throw this newsletter into ZeroGPT.

Post SMTP Plugin Leaves 200K Sites Exposed

A bug in the Wordpress Post SMTP plugin lets low-level users take over WordPress admin accounts. The fix is out, but 200,000 sites remain unpatched.

👉🏼 Read more here.

Shopify

• Shopify just launched Unified Editor for POS Customisation. So, you’ll be able to edit receipts, screens and displays all in one place.

• The new theme code editor makes customising your store easier. Supports improved formatting and unlocks dark mode.

• Web pixels now track your customer’s full journey, helping you understand what happens after purchase.

• You can refund to store credit instead of giving money back. Not new everywhere, but still—useful to keep revenue inside your walls.

• You can now translate ALT text into different languages. Small change, big win if you’re running a store in more than one language.

• Shareable discount links now stack with existing codes in-cart. Useful? Yes. Confusing? Also yes.

• If you’ve got stock in different places, you can now upload transfers via CSV. Might not sound exciting - but helpful for anyone regularly cross-checking five spreadsheets.

• Ship and Carryout is now supporting Shopify Tax. So, less double-handling for mixed orders.

• New inventory adjustment reports show who changed what and when. Might finally answer that “where did it go?” question.

• Shopify Flow just upgraded to the latest API version.

Framer

• You can now search pages, layers, and assets. Great result for anyone who regularly gets stuck in the weeds.

• Link Decoration just got some exciting upgrades.

• About bl***y time. Framer’s new Versions view allows you to go back in time to preview and restore older edits.

• New Context Menu APIs give plugin developers more control over right-click actions.

That’s all she wrote folks. If you need help with stuff, you know where to find me.